- Words Behind Strategies At Google, Meta To Protect Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2024
A Google ad-targeting option came under fire when it was reported th ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- What's Black & White And Red, White & Blog All Over?
Red, White & Blog, Joe Mandese - Thursday, August 1, 2024
Perceptions that Trump fumbled his NABJ appearance are dead wrong. It w ...
- Publishers, Buyers Urged To Track Analytics With Dashboards
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Piwik PRO is launching a dashboard tool in beta to help fir ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBs
Email Insider, Ray Schultz - Friday, July 26, 2024
The Chambers Group uses AI technology to help clients leverage its consum ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Taboola Unveils AI Tool For Audience Development
Publishers Daily, Ray Schultz - Wednesday, July 24, 2024
The new product combines AI-powered personalization capabilities, the company says. ...
- Television's Addressable Transformation: A Lifeline For Local Stations
MediaDailyNews, Michael Kubin - Tuesday, July 16, 2024
Unlike national addressability, the local station addressable business requires all distributors ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- LinkedIn Disabled Targeted Ad Tool
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2024
The company deleted the ability to create an advertising audience in Euro ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- Indie DSP Programmatic Ad Deals Climb 24%
Advanced TV Insider, Wayne Friedman - Wednesday, May 22, 2024
FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
MAD, Steve McClellan - Friday, May 17, 2024
The tools are designed to help clients better identify and shape targ ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- How To Advertise In An Election Year
Marketing Insider, Kambrya Blake - Monday, May 13, 2024
Businesses that are not part of the political fray must accept t ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...