• by Ray Schultz , Columnist, July 26, 2024

The Chambers Group, a celebrity-oriented marketing agency based in Beverly Hills, California, has launched an email targeting tool for small and medium-sized businesses (SMBs).

The new offering, called Deep Target, provides AI technology that had been accessible only to large corporations, partly because of cost-saving measures, the company says.

Deep Target makes use of The Chambers Group's email database containing over 350 million consumer profiles that have been nurtured through consistent transactions. 

This data set is enriched with thousands of attributes, offering clients direct access to target audiences within the U.S. and Canada, the company says. 

Run by Eric and Branden Chambers, The Chambers Group also offers custom email design capabilities. These include:

• Branded email designs
• Layouts designed to drive clicks
• Mobile-friendly designs
• A/B testing for performance

In a separate development, The Chambers Group has teamed up with Must See Movies with Mario Lopez (MSM), a firm that brings blockbuster movies to hotel rooms, to produce commercial spots for upscale travelers.

MSM reaches over 600,000 luxury hotel rooms in the U.S. and Canada and makes more than 15 million impressions per month, the company states. 

MSM seeks to draw “advertisers we never would have reached otherwise,” says Steve Weiser, executive producer of Must See Movies with Mario Lopez.