- Meta Lays Off Reality Labs Workers
MediaDailyNews, Colin Kirkland - Thursday, April 24, 2025
Meta's Reality Labs division - responsible for the tech giant's VR a ...
- Snapchat Launches Sponsored AI Lenses To Maximize Brand Engagement
MediaDailyNews, Colin Kirkland - Tuesday, April 8, 2025
Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Shedding Even More Light On Dark Media
Planning & Buying Insider, Joe Mandese - Thursday, February 20, 2025
What types of media content do people share peer-to-peer with their close ...
- Agency Helping Black Businesses Gain Exposure Via 'Brick And Mobile' Campaign
MAD, Steve McClellan - Monday, February 17, 2025
AR and Snap lenses are being utilized to create virtual storefronts f ...
- New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Meta is further restructuring its VR/AR hardware department by creating a n ...
- Critical Shifts In Consumer Behavior Changing Paid Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
Data released Tuesday suggests editorial sites are often overlooked and undervalued ...
- Meta Exceeds Q4 Expectations, Reality Labs Bounces Back
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
Meta's Q4 results show steady growth. The company has exceeded expectations ...
- Meta, Oakley To Market Smart Glasses Aimed To Athletes
MediaDailyNews, Colin Kirkland - Wednesday, January 22, 2025
Meta is planning to release new AR smart glasses in partnership wi ...
- Meta To Bring 3D Display To Ray-Ban Smart Glasses
MediaDailyNews, Colin Kirkland - Tuesday, December 24, 2024
The feature could be appearing as soon as next year, potentially alteri ...
- Meta Rolls Out Live AI Features On Ray-Ban Glasses
MediaDailyNews, Colin Kirkland - Monday, December 16, 2024
Select users of Meta's mixed-reality Ray-Ban glasses can now experiment with sever ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR Experience
MediaDailyNews, Colin Kirkland - Thursday, December 12, 2024
For the film's re-release, Snapchat has developed a special AR Lens th ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Playing ARound: Princess Cruises, Uber Eats Launch AR Activations At SoFi Stadium
MAD, Steve McClellan - Monday, October 28, 2024
The ARound service started as an app-based in-stadium mobile experience. The enhancemen ...
- The Accelerant For Context-Aware Advertising
Media 3.0, Craig Elimeliah - Tuesday, October 22, 2024
AI gives AR its intelligence, the ability to understand and interact wi ...
- Snapchat Unveils AI-Generated Video Tool For Creators
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
The new in-app tool allows creators to "make engaging videos with ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against Meta
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
Siding against Meta Platforms, a judge is allowing Messenger users to proce ...
- Snapchat Launches First Native iPad App
MediaDailyNews, Colin Kirkland - Wednesday, August 28, 2024
Snapchat's first native iPad app allows users to experience the platform a ...
- Stagwell's ARound Bags Another Sports League: MLS
MAD, Steve McClellan - Monday, August 26, 2024
The company said today that it has launched ARound at Allianz Fiel ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product Updates
MediaDailyNews, Colin Kirkland - Friday, August 16, 2024
After reporting a Q2 increase in its users and revenue, Snap shar ...
- Snapchat Boosts Ad-Revenue Performance, Reaches 11M Paid Subs
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
Snapchat added 10 million additional daily active users this quarter, with 4 ...
- Zeal Positions Arla Cravendale Milk As 'Heaven' Sent
Out to Launch, Fern Siegel - Thursday, August 1, 2024
The added AR experience, accessible via a QR code, invites users ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Snapchat Partners With Lincoln Center for Immersive AR Sculpture Exhibit
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Snapchat has partnered with Lincoln Center to help artists bring their sculptur ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...