Tag results for "australia"
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Havas Acquires Aussie Media Shop HotglueThe deal is part of a broader effort by Havas to expa ...
- Braving Personalization: Most Marketers Increase Budgets While Facing HurdlesMost businesses say their personalization programs are inadequate, Optimizely reports. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Snapchat Measures Carbon Footprint Of Its Digital AdsTo help advertisers better understand the carbon footprint of their Snap ad ...
- Man Of The Cloth Is Angel Of Death In AMC's 'Scrublands'A priest goes from mass to mass killer in a new four-par ...
- Trouble-Free Shopping Is A Top Brand Loyalty DriverAlmost 100% of consumers say their favorite brands make it easy ...
- Marketing Shy: Small Business Owners Often Lack Time For This TaskAlmost three fourths lack total confidence in their marketing, Constant Contact a ...
- Spotify's AI Playlists Allow Users To Make Mixes Via PromptsSpotify has launched a beta version of its newest feature: AI playli ...
- Liz Reid Promoted To Head Of Google SearchLiz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Data Problems Get In The Way Of GenAIData problems such as the lack of customer profiles are holding ma ...
- Meta Defends Its Decision To Pull Out Of News In AustraliaCompany is not extending deals that had it paying $70 million ...
- Boring News: Facebook News Exits - TV Taking Up The Slack?Meta says it will "deprecate" Facebook News in the U.S. and Austral ...
- Derelict Security: Most Firms Suffered Phishing Attacks Last YearMicrosoft 365 accounts were vulnerable to phishing attacks, Egress says in i ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI RecommendationsMeta is testing a machine learning-based feature that recommends the best collaboration ...
- The ROI Mood: Email Ranks As One Of The Most Effective ChannelsIt's not easy finding new ideas for content that generates high engagemen ...
- Nine Little Words: Shorter Subject Lines Work Best For Association EmailsOpen rates and click rates improved in 2023, Higher Logic reports. Th ...
- Expedia Group Is Netflix's First Global Advertising PartnerExpedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Google Cancels Contract With Search Quality Rating And AI Data CompanyGoogle has terminated its contract with data company Appen, which helped Goog ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option GrowthThe revised New Street Research forecast projects Netflix will add 13 milli ...
- Off-The-Cuff Compliance: A Third Of Public Firms Not Ready For New Gmail, Yahoo RulesU.S. firms are doing better on compliance than brands in other countrie ...
- TikTok Expands Partnership With TicketmasterTikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Agencies Fear Missing AI AdoptionAgencies refuse to be left behind in the AI frenzy. Many expe ...
- What The Dickens? Hulu Has New Take On The Artful DodgerA new series imagines the life of the Artful Dodger of "Oliv ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of EmailThe most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI ExperiencesIn an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Swagger And Sarcasm As Yanks Team Up With Aussies In New 'NCIS'In "NCIS: Sydney," the NCIS and Australian feds have joined forces ...
- Australian Producers Trespassing On Native Lands Say They're SorryAn Australian comedy series carries an onscreen "acknowledgement" to the native peopl ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their MarketingMost businesses are using artificial intelligence in some form, but they fa ...
- The Password Plague: Consumers Are Abandoning Purchases Out Of FrustrationConsumers are also leaving websites, but many approve of biometrics as ...
