- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Google To Lay Off 'Hundreds' From Ad Sales Team
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
After laying off over a thousand staff workers on its software, hardwa ...
- Google ML Needs A 'Learning Phase' Reboot
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- GoDaddy's Template For Email: SMBs Need Automation To Drive Messaging
Email Insider, Ray Schultz - Thursday, December 7, 2023
Do entrepreneurs and creatives that use GoDaddy really need help with ema ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- The API Pie: Unifying Email, Calendar And Other Functions
Email Insider, Ray Schultz - Thursday, November 16, 2023
Nylas and Twilio have formed an integration to help brands access ema ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- Meta Developing Threads API, Amid Concerns About Publisher Content
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Threads is working on its own API, which will allow developers ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- Meta Offers Reels Ads Updates For Holiday Season
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
Meta has announced new features for Reels ads, including text, template a ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- AI Solution Auto-Generates CTV Creative From Brands' Social Content
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
The Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Tech Company Klaviyo Files For An IPO
Email Marketing Daily, Ray Schultz - Friday, August 25, 2023
Klaviyo will trade on the New York Stock Exchange under the symb ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Email Insider, Ray Schultz - Friday, August 18, 2023
AI use cases include email marketing and personalization. ...