- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To Try
Email Insider, Ray Schultz - Wednesday, August 9, 2023
SMBs have several concerns, including the security of their data, Constant Conta ...
- General Motors Hits It Big With Barbie
Drive Time, Tanya Gazdik - Sunday, August 6, 2023
General Motors made a solid decision with Barbie tie-in. It's a produ ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
Few firms have moved from manual compliance to automated solutions, Cytrio repo ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
To increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- Challenging Google AI's Limits
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Marketers are constantly told by advertising experts to apply best practice strategie ...
- Google Tests AI Tool For Journalists: Report
Publishers Daily, Ray Schultz - Thursday, July 20, 2023
A tool that uses AI to generate news stories is being test ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- Automation Shows Profitability
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 19, 2023
Google has been touting automation in advertising for years. Marketers initially reject ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- A Guide To Sending Automated Emails
Around the Net in Email, Ray Schultz - Friday, July 14, 2023
Sending out generic emails to an entire contact list is no long ...
- Salesmate Adds Automated Email Campaigns Function
Email Marketing Daily, Ray Schultz - Monday, July 10, 2023
The new solution can help email marketers manager subscriber lists and avo ...
- The Coming Of COEs: Replace Manual Processes With Centers Of Excellence
Email Insider, Ray Schultz - Thursday, July 6, 2023
AT&T was able to automate one function at a time and sca ...
- GiantCampaign Offers AI-Powered Email Automation
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
The tool utilizes predictive modeling and algorithms to help brands tailor campaign ...
- Salesforce Debuts Generative AI Tools To Help Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
The new solution applies generative AI to email and call summaries. ...
- They Need Data: B2B Firms Bothered By Lack Of Information And Analytics
Email Insider, Ray Schultz - Wednesday, June 28, 2023
Insights and analytics are the top demand-generation challenge, Anteriad reports. ...
- Braze Debuts New Artificial Intelligence, Machine Learning Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, June 27, 2023
Braze has upgraded its AI and machine-learning capabilities, allowing marketers to condu ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Intuit Mailchimp Adds SMS, AI Email Writing Features To Suite
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
SMS is now being tested by clients in beta, Intuit Mailchimp s ...
- AI Worry: What's Keeping Small Businesses From Exploiting It
Email Insider, Ray Schultz - Wednesday, June 14, 2023
Intuit Mailchimp finds that 70% of small business marketers lack data-driven recommendati ...
- Klaviyo Debuts Program For Studios, Salons And Other Wellness Services
Email Marketing Daily, Ray Schultz - Wednesday, June 14, 2023
Klaviyo For Wellness is being used by such clients as CorePower Yog ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- Salesforce Launches AI Cloud, Enterprise Gen AI Platform
Email Marketing Daily, Ray Schultz - Monday, June 12, 2023
The AI Cloud from Salesforce comes with with Einstein GPT Trust Laye ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...