Tag results for "automation"
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad InventoryGoogle will soon roll out four features for Performance Max, from exclusio ...
- Basis Technologies Lays Off Employees As It RestructuresBasis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- A Digital Advertising Automation ChecklistDigital advertising automation has clear benefits, but it requires dedication, alignment a ...
- Ought To Be Automated: Most Firms Still Not Compliant With GDPR And CCPAMost firms are still using manual processes to handle consumer data request ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'"I believe in the 'A,' but the 'I' is not intelligence ...
- Adthena Pivots Roadmap To Match Brands' Economic ChallengesAdthena has introduced several technologies, including one designed to automate when ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With EmailOver half of all firms are increasing their direct-mail budget this yea ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?The following Q&A includes real answers -- and at least one punchli ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- MeridianLink Adds Features To Engage Platform For Financial InstitutionsThe enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- WideOrbit Starts Demand-Side Platform, ZingXWideOrbit says ZingX will be available in 184 out of 210 market ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation ToolThe integrated livestream technology, called Uplify, will help brands and content creato ...
- Punching Over Your Weight: Making the Most of Small TeamsDelivering a relevant, timely and personalized experience to customers, but how ...
- Google Says Automation Will Support Advertisers In A World Without CookiesGoogle is collaborating with the advertising industry to transition to new priva ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023"With budgets becoming tighter based on inflation, marketers need to focus ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A CloseListings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Email Platform GetResponse Acquires RecostreamGetResponse, a Poland-based provider of email marketing and marketing automation software, h ...
- Google Develops Data-Driven Simulation Tool To Measure Automated BiddingGoogle announced on Tuesday it will launch a simulation tool for eligib ...
- Web Scraper To Pay LinkedIn $500,000, Destroy Data About UsershiQ Labs settled its long-running battle with LinkedIn over scraping by agreei ...
- Black Friday Sales Were Flat, Sunday Is The New Friday, Study SaysMarketers greatly increased their email sends during the weekend, ActiveCampaign reports. ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, OthersMicrosoft Advertising has released updates to its Audience Targeting feature and Audien ...
- Baidu Benefits From Online Advertising RecoveryDespite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...
- Mailchimp Is Part Of Intuit's NFL SponsorshipIntuit Mailchimp is now the official NFL league sponsor for email marketi ...
- Salesforce Debuts A Personalization BundleThe new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...
- Google Business Reviews Disappear Due To Buggy UpdateMike Blumenthal, co-founder of Near Media, believes the issue is related ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled GardensEmodo's strategy to help advertisers reach its audience through an advanced nati ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data AnalyticsData scientists do not often see the marketing nuances, Pecan AI repo ...
- Google Performance Max Updates Focus On Planning Media, Custom Assets, ResultsGoogle announced updates on Wednesday to Performance Max to help advertisers furth ...
- Google: How Agency Folks Really Feel About Automation"I hated automation when I first started doing it," said Patrick Gilber ...
