• by Ray Schultz , Columnist, July 29, 2024

Two tech firms are teaming up to help email marketers reach the inbox: Phonexa, a performance marketing software company, and SMTP, an email service provider. 

The arrangement combines SMTP's email delivery tools, and Phonexa's marketing automation platform. The plan is to help marketers “deploy emails with greater efficiency and reliability," says Jeffrey Schaffer, COO of Phonexa. 

The announcement was made on Sunday during the MailCon conference in New York. 

Phonexa allows high-volume email senders to choose from multiple ESPs, it says. It provides an email and SMS tool called E-Delivery, which is built on automation, integration and enhanced deliverability, and SMTP is now a preferred email service provider.  

For its part, SMTP has made “investments in our technology for the sole purpose of supporting the scalability and deliverability needs of performance marketers,” says Alaa Gedeon, senior vice president of revenue for SMTP. 

According to the firms, the partnership provides

• Enhanced Deliverability, ensuring that marketing emails land in recipient inboxes instead of spam folders. 
• Reliability and consistency.
• Scalability — The partnership supports high-volume email deployments.

Schaffer argues that Phonexa’s clients can now benefit from the trusted services of SMTP alongside our other integrated email service providers, ensuring their email campaigns reach their intended audiences with precision and impact."