It may come as a shock -- but only 13% of all email traffic is handled by real people, according to an analysis by Hostinger..
Two categories --
personal email providers and low-volume senders -- account for less than 30% of received mail.
Of all email traffic, 43.9% gets through and 56.1% is blocked.
Hostinger grouped
received messages into 10 categories:
- Business tools and SaaS (21.62% of received mail, 9.49% of all mail.
- Personal email providers (19.82% of received
mail, 8.70% of all mail).
- Marketing and newsletter platforms (15.92% of received mail,6.99% of all mail)
- Social networks and
communities (15.00% of received mail, 6.58% of all mail)
- Low-volume email senders (9.89% of received mail, 4.34% of all mail)
- Government and public sector
(3.61% of rejected mail, 2.03% of all mail)
- Financial services and payments (3.65% of received mail, 1.60% of all mail
- Media and entertainment (3.65% of
received mail, 1.60% of all mail)
- Job and recruitment platforms (2.73% of received mail, 1.20 of all mail).
- Travel and logistics (2.26% of received
mail, 0.99% of all mail)
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