Commentary

The Big 10: Sorting Through The Top Email Categories

It may come as a  shock -- but only 13% of all email traffic is handled by real people, according to an analysis by Hostinger.. 

Two categories -- personal email providers and low-volume senders -- account for less than 30% of received mail. 

Of all email traffic, 43.9% gets through and 56.1% is blocked.

Hostinger grouped received messages into 10 categories:

  1. Business tools and SaaS (21.62% of received mail, 9.49% of all mail.
  2. Personal email providers (19.82% of received mail, 8.70% of all mail)
  3. Marketing and newsletter platforms (15.92% of received mail,6.99% of all mail) 
  4. Social networks and communities (15.00% of received mail, 6.58% of all mail)
  5. Low-volume email senders (9.89% of received mail, 4.34% of all mail)
  6. Government and public sector (3.61% of rejected mail, 2.03% of all mail)
  7. Financial services and payments (3.65% of received mail, 1.60% of all mail
  8. Media and entertainment (3.65% of received mail, 1.60% of all mail)
  9.  Job and recruitment platforms (2.73% of received mail, 1.20 of all mail).
  10. Travel and logistics (2.26% of received mail, 0.99% of all mail)

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