- Ford Dealers Give New Taurus A Standing O
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
Wrapping up the final wave of Ford dealer meetings in Las Vegas ...
- Tire Maker Pirelli Elevates The Girlie Calendar To Fine Art
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
From 1964 to 1974 and then from 1984 to the present, Itali ...
- Honda Launches Tour With 'Panic At The Disco'
Marketing Daily, - Friday, April 11, 2008
Honda's Civic Tour, in its eighth year, is launching this week wi ...
- Toyota, Subaru Parent Will Develop Cars Together
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
Toyota Motor and Subaru parent Fuji Heavy Industries say that they wi ...
- Automakers Moving Design Studios For Global Perspective
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 9, 2008
Each of the three big U.S. automakers are investing in engineering, desi ...
- LoJack Campaign Portrays Horrors, Relief In Theft, Recovery
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Automotive] LoJack spokesperson Paul McMahan says this is the company's first fu ...
- BMW Is Exclusive Sponsor Of 'Mad Men' Premiere
Marketing Daily, Wayne Friedman - Wednesday, April 9, 2008
[Automotive] BMW will get no product placement in the show--since BMWs we ...
- New Chrysler Campaign Emphasizes Making Dreams Come True
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
Chrysler's new advertising campaign portrays the now-private automaker as quicker to respo ...
- Detroit Automakers Plan To Expand Global Exports
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
All three of Detroit's automakers hope to sizably increase their exports ...
- Ford Puts Employees To Work Selling Ford
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
[Automotive] The current effort is much more product focused. "[Bold Moves] w ...
- AOL Autos Launches Open Marketplace
Marketing Daily, - Tuesday, April 8, 2008
AOL Autos has launched what it calls an open marketplace for us ...
- In Rural Florida, Everything Old Is Old Again
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
Although I've read enough market research to know that Americans in rur ...
- BMW 1-Series Takes Road Trip On Web
Around the Net In Brand Marketing, Thom Forbes - Monday, April 7, 2008
Almost half the $15 million to $25 million budgeted for a campai ...
- Ford Takes A Seat In The Living Room
Around the Net In Brand Marketing, Thom Forbes - Friday, April 4, 2008
An event called the "Ford Big Drive House Party" is recruiting Fo ...
- NADA: Consumer Interest In Compact Cars Spikes
Marketing Daily, - Friday, April 4, 2008
In the last two months, consumer interest in the overall compact c ...
- Carfax, Dealers Offer Free Vehicle History Reports
Marketing Daily, - Friday, April 4, 2008
The agreement with more than 32,000 dealers comes as they struggle ...
- Toyota Tundra Rolls "Driver-Focused" Regional Effort
Around the Net In Media, William Spain - Thursday, April 3, 2008
...
- Porsche Campaign Distinguishes Boxster, Cayman Models
Marketing Daily, Karl Greenberg - Thursday, April 3, 2008
[Automotive] Although there is likely to be television advertising in Porsche's futur ...
- Trucks, SUVs Were A Drag On Sales In March
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] If there was a winner last month, it was Honda, whi ...
- A Chat With Finbarr O'Neill, Now At J.D. Power
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] "We are looking to expand upstream and not just be retrospectiv ...
- Industry Is On The Ropes After A One-Two Punch
Marketing Daily, Karl Greenberg - Monday, March 31, 2008
[Automotive] "Some shoppers seem to be waiting for dramatic incentive announcements th ...
- Pontiac Ties NCAA Backing To New-Vehicle Launch, A First
Marketing Daily, Karl Greenberg - Friday, March 28, 2008
[Automotive] Chris Hornberger, Pontiac advertising manager, says Pontiac is running three a ...
- Subaru To Again Sponsor Philly Festival
Marketing Daily, - Thursday, March 27, 2008
Subaru of America, Inc. is returning for the fifth year as tit ...
- With Sales, Ford Now Able To Focus On Core Brands
Marketing Daily, Karl Greenberg - Thursday, March 27, 2008
[Automotive] Despite the fire sale, Wes Brown, an analyst with L.A.-based IceOlog ...
- Tata Announces Deal To Buy Jaguar, Land Rover For $2.3 Billion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
India's Tata Motors this morning made the long-expected announcement that it ...
- Mercedes Puts Cars In Back Seat In Web Music-Video Show
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
In launching its own music show on its own Internet-based television statio ...
- Firestone To Get Top Billing In New MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2008
[Automotive] Phil Pacsi, VP/North American consumer tire marketing, says the move pu ...
- Fiat Wants To Share Alfa Romeo Production In U.S.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 25, 2008
As part of a three-pronged assault on the U.S. market, Fiat ...
- Mitsubishi Puts Creative Up For Review
Marketing Daily, - Tuesday, March 25, 2008
Mitsubishi Motors North America says it is commencing a review of i ...
- Kia Is Exclusive Vans Warped Tour Partner
Marketing Daily, - Tuesday, March 25, 2008
Kia Motors America has signed on as exclusive partner of the 20 ...