- Michigan AAA Finds Mileage Trumps All Among Car Buyers
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2008
[Automotive] Members appeared to be at odds with the state's automakers, w ...
- Ford Shuffles Execs, This Time In Asia-Pacific, Africa
Marketing Daily, - Monday, March 24, 2008
The company is backing expansions there and ties to Mazda, of whi ...
- Chrysler Brings Consumers Into Advisory Boardroom
Marketing Daily, Karl Greenberg - Monday, March 24, 2008
[Automotive] Justin Cooper, co-founder, chief marketing and innovation officer at Passenger, sa ...
- IAG Research Names Best Car, Truck Ads
Marketing Daily, - Friday, March 21, 2008
IAG Research used the N.Y. International Auto Show breakfast this week ...
- Mercedes To Tout AMG Marque For Second Time Ever
Marketing Daily, Karl Greenberg - Friday, March 21, 2008
[Automotive] The company expects to have relatively low sales of the C6 ...
- Suzuki Unveils Kizashi As A Sign Of Things To Come
Marketing Daily, Karl Greenberg - Friday, March 21, 2008
[Automotive] Also changing in 2008 is the ad creative. The company f ...
- Forecasters: Car Sales Worst In A Decade
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 20, 2008
Several industry forecasters have sharply cut their projections for new-vehicle sales ...
- Ford Ads Try To Rev Up North American Biz
Around the Net In Media, William Spain - Thursday, March 20, 2008
Ford is readying a new ad campaign to pump up its languishi ...
- John Deere Launching Spring Campaign
Marketing Daily, - Thursday, March 20, 2008
John Deere's Worldwide Commercial & Consumer Equipment Division is launching a spri ...
- Land Rover Plays Up Adventurous Spirit In Ads
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] Land Rover is launching a national advertising campaign to tout t ...
- At The N.Y. Auto Show: Q&A With GM's Mark LaNeve
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] Mark LaNeve, General Motors head of sales and marketing, concedes th ...
- NY Auto Show Roundup: Mercedes, Nissan, BMW And GM
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] The New York Auto Show press days are in full swin ...
- Digital Scions Engage Consumers By Scooting Away
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 19, 2008
As pedestrians approach storefront windows near Millennium Park in Chicago and Brya ...
- Ford Shifts Even More Executives
Marketing Daily, - Wednesday, March 19, 2008
The move by the motor company follows a similar shuffle earlier th ...
- Buick Talks Art, Design In Prelude To N.Y. Auto Show
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2008
[Automotive] The new TV spots offer an interesting take on Buick's a ...
- Chrysler Wants To Consolidate Dealerships
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
The new owners of Chrysler LLC want to jettison hundreds of single-bra ...
- Ford's New Campaign Hopes To Regain Buyers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
Ford is gearing up a marketing push that will take a n ...
- 'Consumer Reports': Extended Warranties Overpriced
Marketing Daily, - Tuesday, March 18, 2008
The magazine has launched a national advertising campaign targeting the car-buying publ ...
- Former Audi Brand Director Settles In At Edmunds.com
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2008
[Automotive]Marketing Daily sits down with Stephen Berkov to ask questions lik ...
- High Gear: NBCU Invests In driverTV
MediaDailyNews, Fern Siegel - Tuesday, March 18, 2008
NBC Universal is expanding its Web and broadcast presence with a n ...
- Ford Moving Forward With Lincoln MKT Luxury Crossover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 17, 2008
Although Ford officially says it has not made a final decision ...
- Ford Reshuffles Top Executives
Marketing Daily, - Monday, March 17, 2008
The Dearborn, Mich. automaker is streamlining its officer-level organizational structure. Stephen Ode ...
- Bridgestone, Hockey League In Multi-Year Promo Deal
Marketing Daily, Karl Greenberg - Monday, March 17, 2008
[Automotive] The deal with the NHL gives the company's U.S. and Canadi ...
- Mercedes-Benz Redefines Fashion Week With Microsite
Marketing Daily, Tameka Kee - Monday, March 17, 2008
[Automotive] When Mercedes-Benz USA signed on as the title sponsor of IMG ...
- Critical Mass, Mercedes-Benz Redefine Fashion Week With Microsite
Online Media Daily, Tameka Kee - Monday, March 17, 2008
When Mercedes-Benz USA (MBUSA) signed on as the title sponsor of IMG ...
- Toyota Markets Matrix At Asian-American Film Festival
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
[Automotive] Toyota's Cindy Knight says the automaker is launching simultaneous campaigns f ...
- Big Apple Welcomes Auto Show
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
The New York auto show is the caboose at the end ...
- Ford Caves to Anti-Gay Boycott ... Or Does It?
Marketing Daily, Erik Sass - Friday, March 14, 2008
[Automotive] Earlier this week, the American Family Association declared victory after ...
- McNabb Leaves Nissan; Reportedly Headed For Detroit
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Mark McNabb, senior vice president-sales and marketing for the Nissan and Infini ...
- Chrysler Chair Overhauls Products, Sales, Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Chrysler's new vice chairman, James E. Press, is a veteran of ...