- Honda Prices Insight At Under $20,000 To Undercut Prius
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
The base price for Honda's new Insight hybrid, which goes on sa ...
- RV Maker Fleetwood Files For Bankruptcy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
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- Ford Promotes Its SVT Raptor
Marketing Daily, - Monday, March 9, 2009
Ford is promoting its factory-modified F-150 SVT (Special Vehicle Teams) pickup truc ...
- Ford Leaving Chrysler, GM In Its Rearview
Around the Net In Brand Marketing, Thom Forbes - Monday, March 9, 2009
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- Quaker State Leverages Longer Car Ownership
Marketing Daily, Karl Greenberg - Friday, March 6, 2009
The effort, using real people and their self-made videos, also encompasses Quak ...
- Vehicle Sales Expected To Rebound; How Much Is The Question
Around the Net In Brand Marketing, Thom Forbes - Friday, March 6, 2009
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- As Expected, GM Auditors Raise Doubts About Viability
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
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- Hispanic NASCAR Fans Break The Mold
Engage:Hispanics, Patricia Graham - Thursday, March 5, 2009
One internationally prominent marketer that has been working hard to understand a ...
- New CEO Lives The Maserati Lifestyle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 4, 2009
Marti Eulberg, who was installed as North American CEO of Fiat's high-e ...
- Goodyear Creates CMO Position, Hires Rogers
Marketing Daily, - Tuesday, March 3, 2009
Goodyear Tire & Rubber Co. has hired R. Scott Rogers to fi ...
- Volvo Preps Launch Of '10 XC60
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2009
Although advertising for the new vehicle begins on Monday, the company h ...
- Kia Readies Integrated Effort For New Soul
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2009
Kia this month launches its newest car, the Soul compact car, wi ...
- Spots For Ford Fusion Break Tonight; Ad Spend Holds Steady
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Ford is breaking three commercials during "American Idol" tonight that are pa ...
- Shell Campaign Lauds 'Nitrogen-Enriched' Gas
Marketing Daily, Karl Greenberg - Monday, March 2, 2009
Karen Wildman, Shell U.S. brand and communications manager, says Shell had mull ...
- Auto Incentives Reached Record Levels In February
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
The six biggest automakers -- General Motors, Ford Motor, Chrysler, Toyota, Hon ...
- NASCAR Drives Fan Loyalty
Marketing Daily, - Saturday, February 28, 2009
NASCAR drivers and Speedway Motorsports will run a fan program this seas ...
- Sales, Shmales; Too Many Variables
Marketing Daily, Karl Greenberg - Friday, February 27, 2009
"Everyone wants to think maybe we are up-trending, but there are t ...
- Beattie Moves Up At Jaguar North America
Marketing Daily, - Thursday, February 26, 2009
Richard Beattie is now EVP, sales and marketing. Beattie, who takes t ...
- Edmunds: Hyundai, Audi Trade Oscar For ROI
Marketing Daily, - Wednesday, February 25, 2009
Two automakers that advertised during the Academy Awards broadcast on NBC mig ...
- Lexus Leads J.D. Power's Service Index
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The less tangible benefit for both dealership and the automaker is dealersh ...
- Bentley Revs Up Continental Supersports
Marketing Daily, - Tuesday, February 24, 2009
British super-lux car brand Bentley is launching its fastest and most powerf ...
- Who's Driving A Motorcycle?
Marketing Daily, - Wednesday, February 25, 2009
These are the Top 10 DMAs in which live adults who current ...
- Ford Banks On Consumer Input With Fiesta Effort
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car- ...
- Change Coming For 'Revolutionary Change' At Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Akio Toyoda, Toyota's incoming president, has strongly signaled that he is abandoni ...
- Honda Replaces President Amid Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
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- Saab Says Carmakers Line Up To Rescue GM Arm
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
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- Ford Builds Buzz Around Upcoming Fiesta
Marketing Daily, Aaron Baar - Friday, February 20, 2009
Using social networking as a way to reach Millennials is a sou ...
- Saab Seeks Reorganization; Swedes Point Finger At GM
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
The Saab Automobile division of General Motors filed for creditor protection th ...
- Edmunds: Many Drifting To Used Car Market
Marketing Daily, - Thursday, February 19, 2009
At a time when automakers are desperate for every sale, a remarkab ...
- Hyundai Drives First National Campaign On Oscars
MediaDailyNews, - Thursday, February 19, 2009
Hyundai will launch its first national advertising campaign at the Oscars, airi ...