- GM's Plan To Cut Brands Could Give Toyota U.S. Sales Lead
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 19, 2009
By cutting Saturn, Pontiac, Saab and Hummer from its roster, General Moto ...
- Omnicom, Publicis Worst Hit in Auto Brand Cuts
Around the Net In Media, Joan Voight - Thursday, February 19, 2009
Omnicom and its BBDO and PHD units will suffer most from t ...
- Detroit Asks For Larger Infusion Of Fed Funds; GM Trims Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 18, 2009
The road to an auto bailout is going to a hair-raising ri ...
- Cooper Tire, Kenda End Marketing Pact
Marketing Daily, - Tuesday, February 17, 2009
Effective May 1, Cooper Tire & Rubber Company and American Kenda Rubb ...
- Polk Says Stimulus Package Will Boost Auto Sales
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2009
The consultancy notes that Hyundai's just-launched "Hyundai Assurance" program, which lets buye ...
- European Luxury-Car Companies Adjust Strategies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 17, 2009
...
- Foundations Can Teach Safety By Partnering With Marketers
Engage:Kids 6-11, Paul Vitrano - Tuesday, February 17, 2009
Marketers of ATVs and motorbikes reach families and sell their vehicles throu ...
- Edmunds Director Speaks About Social Media Use
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
We spoke with Sylvia Marino, executive director of community operations for automoti ...
- Obama To Appoint Team For Auto Recovery
Around the Net In Brand Marketing, Thom Forbes - Monday, February 16, 2009
...
- Kia Leverages 'Power To Surprise' In Ads
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
"For so long we have been known as a value brand wi ...
- Nissan Does a 'Look Closer' Redux
Marketing Daily, - Thursday, February 12, 2009
Nissan North America, Inc. is launching "Look Closer, Nissan Delivers," a n ...
- Bob Lutz: Man On A Mission Accomplished
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
Automotive writer Dan Neil offers an illuminating sketch of General Motors vi ...
- GM CEO Wagoner Stays Optimistic Amid Turbulence
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
"General Motors CEO Rick Wagoner does not look like the most-embattled C ...
- Volvo Backs Calif. Bicycle Race
Marketing Daily, - Wednesday, February 11, 2009
Volvo is sponsoring the 2009 Amgen Tour of California bicycle race. ...
- Safety Act Puts Kid ATVs, Motorbikes In Storage
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2009
The new legislation is intended to prevent the sale of items containi ...
- GM Hopes To Transform Image With 'Transformers' Sequel
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
General Motors is unveiling five concept vehicles at the Chicago Auto Sh ...
- Advance Auto Parts Taps Greg Johnson
Marketing Daily, - Tuesday, February 10, 2009
As Senior Vice President, DIY and Chief Marketing Officer, Johnson's responsibilities inclu ...
- Toyota Pitches Venza's Creature Comforts
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2009
Toyota Venza was exclusive automotive sponsor of the "Westminster Kennel Club D ...
- GM's Lutz To Retire After Legendary Career
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 10, 2009
An auto critic once wrote that Bob Lutz was "the auto industry ...
- Jiffy Lube Taps Sanfacon For Marketing Post
Marketing Daily, - Monday, February 9, 2009
Jiffy Lube International, Houston-based auto quick-service chain, has hired John Sanfacon f ...
- Group: Scooter Sales Skyrocketed In '08
Marketing Daily, Karl Greenberg - Monday, February 9, 2009
"Casual riding and riding for pleasure are still the top reasons f ...
- Carmakers Slashing Research & Development To Survive
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Although carmakers are traditionally loath to talk about reducing research and developme ...
- Victory Offers Industry First Warranty
Marketing Daily, - Friday, February 6, 2009
Victory Motorcycles, a division of Mendina, Minn.-based Polaris, is offering what t ...
- Ford Touts Lincoln MKS During Grammys
Marketing Daily, Karl Greenberg - Friday, February 6, 2009
The effort highlights five music videos, all featuring the MKS, from emergi ...
- Toyota Reaffirms Emphasis On Hybrids, Compacts
Marketing Daily, Karl Greenberg - Friday, February 6, 2009
"The loss in sales is nothing specific about Toyota and other automaker ...
- Saturn And Chrysler Dealers Face Uncertain Futures
Around the Net In Brand Marketing, Thom Forbes - Friday, February 6, 2009
Saturn dealers left a private breakfast meeting last week with General Moto ...
- Aprilia Offers Test Rides In Daytona
Marketing Daily, - Thursday, February 5, 2009
Aprilia USA is launching a test-ride program on March 2 at Bi ...
- Mercedes-Benz Does Room Service
Marketing Daily, - Wednesday, February 4, 2009
Mercedes-Benz USA is launching an owner-loyalty program called "Destinations" that gives Mercedes-Be ...
- Post Super Bowl, Car Site Traffic Spikes
MediaDailyNews, David Goetzl - Wednesday, February 4, 2009
The blue bible of car-buying information indicated the Super Bowl ads f ...
- Chrysler: '09 Auto Sales May Be Under 10M Units
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
The company said that some of the poor sales at retail reflect ...