Jiffy Lube International, Houston-based auto quick-service chain, has hired John Sanfacon for its Fast Lubes organization as marketing and innovations manager. As the leader of the newly created
Marketing and Innovations Group, Sanfacon oversees Jiffy Lube brand management and retail marketing, as well as product and service innovations for the company.
Sanfacon was most recently at
Denny's, Inc., where he was VP/ marketing, focusing on building the company's marketing strategy around Denny's breakfast offerings.
Sanfacon, who reports to Jiffy Lube International president
Rick Altizer, has also held positions at McDonald's, Olive Garden and Pizza Hut. In addition, he ran his own consulting practice around marketing and menu innovations for retail franchisee
organizations, including Quiznos and Domino's.--Karl Greenberg
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