- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Joel Ewanick Quits Nissan, Heads For GM
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
A source close to Ewanick and the companies involved and who request ...
- Sinclair Trumpets Ad Rises Across The Board
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
Sinclair Broadcast Group, like other TV station groups, is reporting strong financi ...
- Providence Equity Buys Stake In Autotrader.com From Cox
Online Media Daily, Gavin O'Malley - Wednesday, May 5, 2010
Cox Enterprises on Wednesday said it has agreed to sell a 2 ...
- Ford Shows Dealers How To Sell Fiestas To Millennials
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Ford started offering special training to dealerships about how to sell t ...
- Toyota's Fay, Pflughaupt Swap Roles In Sales, Marketing Shuffle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
...
- Ford, Google Put Banner Ads In Context
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
Most banner ads are inserted into Web pages regardless of content, b ...
- April Sales Portend Recovering Market
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
Despite that big silver lining, analysts are taking those numbers with ...
- Recovering Economy Fuels April Auto Sales; G.M. Is No. 1
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
...
- Toyota Sees Sales Lift Of 24% In April
Marketing Daily, - Monday, May 3, 2010
Toyota Motor Sales says it sold 157,439 vehicles in April, meaning sal ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Victory Dealers Top Motorcycle Satisfaction Study
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
Pied Piper says Victory's successes involved improvements in some basic areas ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...
- Chevy Backs Oprah's 'No Phone Zone'
Marketing Daily, - Friday, April 30, 2010
Chevrolet has signed on to sponsor the Oprah Winfrey/Harpo Studios "No Pho ...
- AutoTrader Effort Highlights Heart And Mind
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The campaign, which kicks off on Monday, features two 30-second TV spot ...
- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Mercedes Re-Ups With Fashion Week
Marketing Daily, - Thursday, April 29, 2010
Mercedes-Benz USA has renewed its title sponsorship for Fashion Week over t ...
- Ford Fiesta Featured On 'Funk Flex Full Throttle'
Marketing Daily, - Thursday, April 29, 2010
Flex will customize one of the cars on the episode. Ford sa ...
- ISC Ends Exclusivity At NASCAR Races
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
ISC is letting all NASCAR automakers -- Toyota, Chrysler, GM and Fo ...
- Déjà Vu: Suzuki Dangles Free Gas In Promo
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
"Kizashi is a surprisingly good product for a key segment of t ...
- Toyota Replaced By BMW As Most Valuable Global Car Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Toyota has slipped to No. 2 on Millward Brown's BrandZ Top 1 ...
- New Name For Sedan Formerly Known As Sebring: Chrysler Nassau
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- Ford Set To Be No. 2 In U.S. This Year: Edmunds.Com
Marketing Daily, - Wednesday, April 28, 2010
Ford might end the year as the big No. 2 in t ...
- Nissan Grabs Comms Guy From Bentley
Marketing Daily, - Wednesday, April 28, 2010
Nissan North America, Inc. has tapped David Reuter to be director, corpora ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Millward Brown BrandZ Ranking Sees 4% Gain For Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The value of the top 100 global brands rose by 4% ...
- GM's Market Share Declines A Bit; Ford Beats Estimates
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
General Motors' market share has slipped to levels below the company's turnarou ...
- Mobil 1 Goes Drifting With Gardella
Marketing Daily, - Monday, April 26, 2010
ExxonMobil has signed a deal with Gardella Racing for the 2010 seas ...
- Dodge In It To Win It With Challenger Sweeps
Marketing Daily, - Monday, April 26, 2010
The giveaway version wears a black-and-orange paint scheme that mirrors Penske Racing ...
- Ford, GM Paying Out Rope At China Auto Show
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
Ford's exhibition there, its largest to date, touts its forthcoming lineup ...