- 'Autoweek' Joins The Online Auto Shopping Jungle
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Crain's "Autoweek" magazine has launched shopautoweek.com, a consumer car-shopping Web site. T ...
- Nissan Brings Leaf Owners Together For Plug-in Day
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Nissan says the 7,200 consumers who own Nissan's Leaf electric car ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric c ...
- Experian's Q2 Biopsy: Mostly Good News
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
When it comes to the auto market, there are focus groups, consum ...
- Hyundai Veloster Gets Pandora Internet Radio
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Personalized radio service Pandora has signed on as automotive partner with Hyund ...
- Generic Search Leads To Clicks On Organic Links 142% Of The Time
SearchBlog, Laurie Sullivan - Friday, October 14, 2011
Shoppers have tapped into search as their "lifeline" to research products befo ...
- Chrysler Scavenger Hunt Drives Online Traffic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Scavenger hunts are big lately as brands bring such old-fashioned consumer engageme ...
- Chevy's Sonic Campaign Takes Fantastic Voyage
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Chevrolet is telling Millennials "Let's Do This" with its first campaign ev ...
- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- GM's Bob Lutz: Not (Exactly) Who You Think He Is
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Perhaps because of his outsized personality, his rakish past as a fight ...
- Volvo Back For More Vampires And Young Love
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Volvo, which has had a product integration presence in three of t ...
- Volkswagen Wants To Be People's Car
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Like Hyundai, VW is bringing out larger, better-equipped, value-priced vehicles. And ...
- Mitsubishi Electrifies Normal
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Mitsubishi is promoting its first electric car in the U.S. market -wi ...
- Jennifer Lopez In New Fiat Ad
Marketing Daily, Karl Greenberg - Monday, October 10, 2011
Fiat is airing a new commercial featuring Jennifer Lopez, who is sho ...
- Cars.com Makes Super Bowl Buy
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- Volkswagen Of America CEO To Give Away Beetles
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Jonathan Browning, president and CEO of Volkswagen of America, Inc. and preside ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Hyundai's Turn To The Right Brain Is Paying Off
Marketing Daily - Top of the News, Thom Forbes - Monday, October 10, 2011
Hyundai has move up another four slots to No. 61 in Interbrand ...
- Volkswagen Of America CEO To Give Away Beetles
Raw, Karl Greenberg - Monday, October 10, 2011
Jonathan Browning, president and CEO of Volkswagen of America, Inc. and preside ...
- Cars.com Makes Super Bowl Buy
Raw, Karl Greenberg - Monday, October 10, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- VW Betting On Passat To Sway American Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Volkswagen is hoping its 2012 Passat will help give it the ki ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- GM's OnStar Partners With RelayRides To Promote Car Sharing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
OnStar has partnered with Google Ventures-backed RelayRides, a company that lets peop ...
- Lexus Brings Back L/Studio
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Lexus is debuting season four of its L/Studio web channel. The web-bas ...
- Mercedes-Benz Serbia Signs Djokovic
Marketing Daily, - Wednesday, October 5, 2011
Mercedes-Benz Serbia and Montenegro signed a contract with Novak Djokovic to ...
- It's A Done Deal In Dearborn
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
After eight days, Ford and the UAW reached a tentative agreement Tuesd ...
- Vibrant Taps Irvine For CEO
Marketing Daily, - Tuesday, October 4, 2011
A contextual ad firm with a big auto footprint, Vibrant Media h ...
- Vibrant Taps Irvine For CEO
MediaDailyNews, - Tuesday, October 4, 2011
The contextual ad firm with a big auto footprint, Vibrant Media h ...
- Tesla To Go Up Against BMW M5
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Tesla is determined to put to rest the old canard that gre ...
- NASCAR Dons Goodyear For 5 More Years
Marketing Daily, - Tuesday, October 4, 2011
The Goodyear Tire & Rubber Co. has signed an extended agreement wi ...