Fiat is airing a new commercial featuring Jennifer Lopez, who is shown driving a Fiat 500 Cabrio through Manhattan to The Bronx, where she grew up.
The ad, via Doner's Detroit
office, has Lopez reflecting on her life and features the song, “Until It Beats No More,” from Lopez’s new album, “Love?”
Sixty and thirty-second versions
of the ad are on Fiat's Facebook page and on the Fiat YouTube channel.
The Fiat 500 Cabrio is also in Lopez’s new music video,
“Papi,” as well as a 30-second trailer of the video, featuring the vehicle which aired on local and national broadcast networks.