- General Motors Stops Funding Heartland
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
General Motors will pull support from a "free market" PR organization th ...
- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- Halliday: Commonwealth A Rocky Road For Chevy?
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Chevrolet's new agency, a joint venture between Omnicom Group's Goodby, Silverstein a ...
- New Toyota Concept The Next Avalon?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Paul Eisenstein of the Detroit Bureau points out that while "passion" ...
- DieHard Launches First Campaign For Alkaline
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The move is somewhat paradoxical -- since the campaign, via Y&R Chicag ...
- OnStar Brings New 'Family Link' To SoHo
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
To demonstrated Family Link in situ, OnStar introduced the Kensington family, w ...
- Land Rover Taps Photographers For Tumblr
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Land Rover North America has launched a campaign on Tumblr called "Fi ...
- Rokkan, Team Detroit Socialize Ford's NBC 'Escape'
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Digital ad firm Rokkan and ad agency Team Detroit launched a real-ti ...
- Bentley And Rolls Royce In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
Forget the one percent, this is the one-hundredth percent. Bentley Motors Lt ...
- Jeep Preps Concepts For Moab Trek
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The folks at Jeep are used to overcoming some tough obstacles ...
- Chevrolet Gets Common Cause With Commonwealth
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Chevrolet is hoping to create a lot of efficiencies and build ...
- Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account
MediaDailyNews, Steve McClellan - Tuesday, March 27, 2012
In a move that is considered unprecedented, General Motors confirmed that ...
- Dodge Dart Races With Travis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Supercross star Travis Pastrana is getting off of two wheels and in ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Jon Krafcik Stretches Hyundai's Portfolio
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Columnist Dave Buss offers a look at Hyundai Motor America next challen ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- J.D. Power: Strong First Quarter For Autos
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
We are closing in on the end of the first quarter an ...
- Dealer Promotion Offers Lexus On Ice
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Washington, D.C. Lexus dealers are giving away a Lexus GS 350 ...
- Yamaha Launches Multi-Category Campaign
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Yamaha Motorsports is breaking a new ad campaign that touts the motorspor ...
- GM Goes MTV For Younger Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Ross Martin of Viacom's creative strategy unit is working with General Moto ...
- Jaguar And Land Rover Go To China
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
British maker Jaguar Land Rover is the latest to ink a de ...
- Et In Harley Ego
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
This is one of those "because it's Friday" things, since I real ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Nissan Brings Back Datsun In Some Countries
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
Nissan is bringing back Datsun as a global brand comprising low-displacement vehicl ...
- Q&A: With Ram Truck's Marissa Hunter, Part II
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Datsun Nameplate Being Dusted Off For Global Sales
Around the Net In Brand Marketing, Nina Lentini - Wednesday, March 21, 2012
Ditched in 1981, the Datsun brand is being brought back in 20 ...
- Manheim Buys Motors.co.uk
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 21, 2012
Although the amount paid was undisclosed, it was confirmed that the onli ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- Q&A: Hunter Says There's No 'D' In Ram
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
in this two-parter, Marissa Hunter discusses how the automaker is bolstering Ram ...
- 'Consumer Reports' Passes On Fisker Karma
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
It's a beautiful luxury sports car with an electric powertrain. But f ...