- BMW Expands Partnership With Fairmont
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
BMW of North America is expanding its partnership with Fairmont Hotels &am ...
- Cessna Lands Partnership With Chip Ganassi Racing
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cess ...
- Prius Ousts Civic As Bestselling Car In California
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
Toyota's Prius has toppled the Honda Civic from its two-year reign ...
- Buick Brings Out Encore
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
Buick's new Encore compact crossover-utility vehicle is critical for the brand. ...
- Mazda Ready To Tap Saatchi & Saatchi China
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
A source says Mazda is tapping Saatchi's China office to handle t ...
- ExxonMobil Expands Deal With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
ExxonMobil, whose marketing roots with Nascar go back to 1978, has sign ...
- U.S. Car Sales May Fall Short Of Expectations
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Chrysler will add shifts - but avoid investing in new plants ...
- Europe In Auto Funk
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
New car registrations in the European Union fell by 8.2% in 201 ...
- Watch Out For That Kid: Belgium Toyota Campaign Urges Safety When Backing Up
Creative Media Blog, Amy Corr - Monday, January 21, 2013
Happiness Brussels created a 3D road safety campaign for Toyota to rai ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Dodge Lets You Buy Your Dart, With Help
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Once registered, a giftee has the option of connecting to Facebook a ...
- Honda VP: Hyundai/Kia Betrayed Public Over MPG
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 18, 2013
A top executive at Honda Motor Co.'s U.S. unit sharply criticized Hyund ...
- Exported From Detroit
Marketing Daily, Karl Greenberg - Thursday, January 17, 2013
The North American International Auto Show is like an aquarium full ...
- Infiniti To Tussle With The Teutonics
Marketing Daily, Karl Greenberg - Thursday, January 17, 2013
Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily th ...
- Maserati Looks To Mainstream
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
It's one of those brand names seemingly everyone knows but few luxu ...
- Kia's Moving On Up
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2013
Deliberately staying down-market from corporate sibling Hyundai to keep out of i ...
- With Atlas Concept, Ford Ups F-150 Ante
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 16, 2013
The Fore Atlas concept signals the maker's plans for the next-generation F-Seri ...
- Nissan Brings Global Context To U.S. Marketing
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2013
Nissan has a lot of changes in strategy, on mobile vehicle marketi ...
- Lexus Heads Into 2013 With IS, And 'L'
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2013
At the North American International Auto Show in Detroit the luxury divisi ...
- One Club Rolls Into Cobo With Top Auto Ads
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2013
Picked from 60 entries by a panel of some 70 top advertisi ...
- Luxury Heads Younger, Sportier
Marketing Daily, Karl Greenberg - Monday, January 14, 2013
On a warm, rain-soaked night in the Motor City, Jaguar and Mercedes-Be ...
- Nissan Brings Wildly Different Exhibition To NAIAS
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
Nissan's exhibit at the North American International Auto Show has a liter ...
- Auto Workers Have Show Of Their Own
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
The auto industry has bolstered the U.S. economy but the increase ...
- Honda Hits The Digital Asphalt In Forza Horizon
Marketing Daily, Karl Greenberg - Saturday, January 12, 2013
In addition to downloading Honda cars to play in-game, the program allo ...
- Volkswagen Polices Awards Shows In Jetta
Marketing Daily, Karl Greenberg - Friday, January 11, 2013
Two ads, part of the Jetta ad mix launched last year, wi ...
- Toyota Extends 'Let's Go Places'
Marketing Daily, Karl Greenberg - Friday, January 11, 2013
Toyota, which launched its "Let's Go Places!" campaign last fall, and ju ...
- The Stringray Is Back With A Mission
Marketing Daily - Top of the News, Thom Forbes - Monday, January 14, 2013
It turns out that the car that's going back to the futu ...
- Toyota Extends 'Let's Go Places'
MediaDailyNews, Karl Greenberg - Friday, January 11, 2013
Toyota, which launched its "Let's Go Places!" campaign last fall, and ju ...
- Corvette To Be Unveiled At Russell
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
General Motors put up a projection of the Corvette cross flags embl ...
- Industry To Get Real In The Motor City
Marketing Daily, Karl Greenberg - Thursday, January 10, 2013
GM Chevrolet will be unveiling the new Corvette, and will also deb ...