- Honda Targets Young Hispanics with 'Gol! Gol!' Campaign
MediaDailyNews, Erik Sass - Wednesday, January 8, 2014
Anyone who has watched professional futbol (soccer) with Spanish-language commentary on ...
- Smartphones Moving Front & Center in Shopping Process
MobileShopTalk, Chuck Martin - Thursday, January 9, 2014
The smartphone is becoming the hub of mobile commerce. As I spo ...
- Hyundai Time-Shifts With Blue Link
Marketing Daily, Karl Greenberg - Tuesday, January 7, 2014
Creating an ecosystem for third-party companies to develop apps that can interfa ...
- Automakers Get Cozy With Developers At CES
Marketing Daily, Karl Greenberg - Tuesday, January 7, 2014
The overarching auto theme at the International Consumer Electronics Show is op ...
- Plug And Play
Marketing: Green, Benny Thomas - Wednesday, January 8, 2014
I'm feeling slightly more virtuous today. It's not because I got ...
- CES: Cars, TVs and Spreading the Buy Around
MobileShopTalk, Chuck Martin - Wednesday, January 8, 2014
Some commerce may be completed on a smartphone or tablet although t ...
- Hyundai Touts Luxury Cars At PGA Champs
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
In Maui, players had access to the Equus, the Genesis sedan a ...
- Automakers Cross Finish Line In Style
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
Automakers sprinted to the finish line in December, creating the the be ...
- Clear Channel Expands iHeart Radio Into Select Auto Brands
MediaDailyNews, Erik Sass - Monday, January 6, 2014
The battle for the dashboard continues, with digital radio rivals moving ...
- Google Develops New Dashboard, The Original One: Turns Cars Into Connected Devices
Mobile Marketing Daily, Laurie Sullivan - Monday, January 6, 2014
Google, Audi, General Motors, Honda, Hyundai and chipmaker Nvidia have joined togeth ...
- CES & the Connected Car for Commerce
MobileShopTalk, Chuck Martin - Tuesday, January 7, 2014
Mobile commerce may soon be taking to the roads. One of t ...
- Paul Edwards, Chevrolet's New VP Marketing
Raw, Karl Greenberg - Tuesday, January 7, 2014
Chevrolet has tapped GM global marketing executive Paul Edwards to be Chevrolet ...
- Nissan Taps Hatami To VP Sales, U.S.
Raw, Karl Greenberg - Tuesday, January 7, 2014
Nissan has named Derrick Hatami to VP, sales, for the U.S., reporti ...
- BMW Boosts U.S. Bobsledding Team
Marketing Daily, Karl Greenberg - Friday, January 3, 2014
The automaker, which has been deeply involved in designing Team U.S.A. bobsled ...
- CES Kicks Off With Biometrics, Smart TVs And Car Stuff
Marketing Daily - Top of the News, Thom Forbes - Monday, January 6, 2014
The weeklong International Consumer Electronics Show powers on in Las Vegas th ...
- Pandora Extends Advertising To In-Car Audience
MediaDailyNews, Mark Walsh - Monday, January 6, 2014
With almost half of all radio listening happening in cars, Pandora ...
- CES Rundown: Tech to Wear, Drive & Control
Mobile Marketing Daily, Chuck Martin - Monday, January 6, 2014
Based on an early look at the some of the tech bei ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...
- Beattie On The Jump From Cars To Motorcycles
Marketing Daily, Karl Greenberg - Thursday, January 2, 2014
Auto vet Richard Beattie, chief marketing and sales officer at Kawasaki Moto ...
- Fiat Deal For Chrysler Bolsters Global Marketing
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 2, 2014
Fiat is buying the 41.46% of Chrysler it did not already o ...