• by Karl Greenberg , January 7, 2014

Chevrolet has appointed Paul Edwards as new U.S. VP, Chevrolet marketing, replacing Chris Perry, who resigned last month. Edwards will report to Chevrolet Global Chief Marketing Officer Tim Mahoney, effective immediately. He has been executive director of General Motors’ Global Marketing since 2010, responsible for global media operations, agency management, marketing alliances, licensing, branded entertainment and global auto shows. 

Edwards began his GM career in 1992 at Cadillac, where he held a variety of sales and marketing positions. He was named manager of Chevrolet Advertising in 2003. 

In 2004, he was appointed director of Media Operations, Advertising and Corporate Marketing, overseeing all of GM’s media planning, buying and research activity. He became director of Advertising and Sales Promotion for Chevrolet in 2007.