- J.D. Power's King: Business Still Volatile, But Looking Up
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
Thomas King, senior director of consulting and analytics at J.D. Power talk ...
- All-the-Time Shopping: Mobile Beyond the Transaction
MobileShopTalk, Chuck Martin - Friday, January 24, 2014
While buying from a mobile device continues to inch upward, mobile continu ...
- Industry Talks Tech And DC Currents In D.C.
Marketing Daily, Karl Greenberg - Wednesday, January 22, 2014
The Washington Auto Show is unique. It is the only international au ...
- 'Nissan Briefcase' Starts Strong And Ends Flat
Video Critique, Larry Dobrow - Thursday, January 23, 2014
And yet in the greatest upset since Super Bowl XLII, last Sund ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- Nissan Leaf Sprouting Sales In U.S.
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Nissan recently announced that it has sold 100,000 of its Leaf electr ...
- 2014 Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Car consultancy AutoPacific thinks the business will see a 550,000-unit increase vers ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- Gen-Y Wants Cars, Just Not Passionately
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Gen-Y buyers do, after all, care about cars it seems. A n ...
- Nissan Zips Around Europe For Qashqai
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
The new campaign centers on a TV and Web spot called "F ...
- Volkswagen Drives Downloads, Dealer Visits With Game
MoBlog, Steve Smith - Monday, January 20, 2014
Getting one branded game right is hard enough. but actually establishing ...
- Smithfield Foods Renews Deal With Petty Motorsports
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
"I love racing," says Smithfield CEO Larry Pope, who grew up ...
- NEW! Evil Snowmen Are No Match For The Nissan Rogue
Out to Launch, Amy Corr - Wednesday, January 15, 2014
This must have been one fun ad to shoot. Nissan Rogue launch ...
- Facebook Drives Users To Consider Auto Brands
Social Media & Marketing Daily, Mark Walsh - Wednesday, January 15, 2014
GM has returned as a Facebook advertiser with a campaign promoting t ...
- Honda Gets Top Awards for Motor Trend's Ad of the Year in Broadcast, Online Categories
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Honda won the magazine's top prize for a broadcast ad for ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Kia Returns To The Super Bowl With A "Matrix"-Themed Ad
MAD, Amy Corr - Monday, January 13, 2014
The ad stars Laurence Fishburne reprising the role of the Morpheus charact ...
- Auto Shoppers Tune Into Digital Pitches
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
The IAB's "Digital Influence on Auto Intenders" study finds that 21% ...
- Sergio Marchionne Talks Chrysler At NAIAS
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
At the North American International Auto Show in Detroit, the Chrysler C ...
- Google Tops Tech Patent Awards in 2013
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 13, 2014
The U.S. Patent and Trademark Office awarded Google nearly 2,000 patents la ...
- Jaguar Land Rover Taps WPP For Branding Assignments
MAD, Steve McClellan - Monday, January 13, 2014
The client has been expanding aggressively in international markets and has hir ...
- Honda Civic Campaign Reflects Media Strategy
Marketing Daily, Karl Greenberg - Friday, January 10, 2014
Ed Beadle, national manager for Honda and Acura media strategy, tells "Marketi ...
- Dealer-Founded FordDirect Evolves
Marketing Daily, Karl Greenberg - Friday, January 10, 2014
The Web-based digital marketing services channel, started as a joint dealer/OEM ventu ...
- Ford's New F-150 Built Aluminum-Alloy Tough
Marketing Daily - Top of the News, Thom Forbes - Monday, January 13, 2014
When the North American International Auto Show opens in Detroit today, a ...
- Gear And Clothing In Las Vegas: Special CES Correspondence
MediaDailyNews, Bob Lord - Saturday, January 11, 2014
LAS VEGAS -- Whether you were sitting in a Chevy, trying ...
- Ad Agency Life As Bad As A Marriage Gone Sour
Mediapsssst, Richard Whitman - Sunday, January 12, 2014
Are agencies really "soul-stealing war-zones?" Meanwhile, a top beer marketer steps dow ...
- NADA Faces Big Issues In The Big Easy
Marketing Daily, Karl Greenberg - Friday, January 10, 2014
The show is guaranteed to generate plenty of industry news and probab ...
- Toyota Enlists Voice Ads To Tout Entune System
Mobile Marketing Daily, Mark Walsh - Thursday, January 9, 2014
To highlight the voice command capability of its own Entune in-car multimed ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Civic Is One More Thing To Love About Today
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
In the process of arguing that there are, in fact, things ...