- Harman/Kardon Signs On As Mini Rally Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2024
Thousands of owners are expected to participate in the biennial Mini Tak ...
- Tesla Reports 5% Drop In Deliveries
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2024
Tesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- Ram, Porsche Rank Highest In Quality, Per J.D. Power
Drive Time, Tanya Gazdik - Monday, July 1, 2024
"It is not surprising that the introduction of new technology has challeng ...
- Toyota's Jeff Buchanan Shifts To Marketing
Marketing Daily, Tanya Gazdik - Friday, June 28, 2024
Buchanan, who has spent nearly four years as vice president of sale ...
- Grease Monkey Celebrates Mechanics
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2024
The campaign highlights professional automotive technicians and is timed to coincide wi ...
- GM's Cruise Hires CMO From Rivian
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2024
"My core belief is that this technology and Cruise's dedication to i ...
- Volkswagen Unveils New Jetta, Soccer Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2024
Volkswagen top executive Pablo Di Si talks about how he bought ...
- Auto Dealers Suffer Cyberattack, Ransom Demand
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 24, 2024
Consumers need to be aware of a greater potential for identity the ...
- General Motors Chooses New Agency Partners
Marketing Daily, Tanya Gazdik - Friday, June 21, 2024
Anomaly, Mother, Preacher and 72andSunny join the automaker's agency roster. ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- Women Encouraged To Consider Electric Vehicles
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2024
Women care about climate change and want to take meaningful action, sa ...
- Automotive TV Spending Drops 14.6% In May
Marketing Daily, Tanya Gazdik - Wednesday, June 19, 2024
Although ESPN delivered the most reach for automakers in May, industry impressio ...
- Infiniti's QX80 Flagship Is 'Just Right'
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2024
"Once you get inside this vehicle, it changes your perception of t ...
- Tesla Tops Cars.com's American-Made Index
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2024
More than half (56%) of in-market car shoppers are willing to p ...
- Test Drive: Mustang Mach-E Offers Fun-To-Drive Practicality
Drive Time, Tanya Gazdik - Monday, June 10, 2024
Ford is offering the quickest production Mustang Mach-E ever, with additional electr ...
- Volkswagen Sticks With Omnicom's PHD Following Review
MAD, Steve McClellan - Friday, June 14, 2024
The German auto giant spent an estimated $2.2 billion in measured med ...
- Porsche Partners With ChargePoint
Marketing Daily, Tanya Gazdik - Sunday, June 16, 2024
The partnership will increase the number of available charging stations in t ...
- Lincoln's Matthew McConaughey Teaches Son To Drive
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2024
McConaughey explains the benefits of driving: "It's really good for your timin ...
- Lexus, Luxury Appliance Maker Monogram Partner For Bespoke Vehicle
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2024
The Monogram GX will be leveraged by both brands for upcoming marketi ...
- Reliability Drives Automotive Brand Trust
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2024
That's according to a new report that also reveals where automotive bran ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Volkswagen Celebrates Bus Day With Custom Graphics, 3D Configurator
Marketing Daily, Tanya Gazdik - Sunday, June 2, 2024
Volkswagen is using this year's holiday to announce a custom graphics progr ...
- GM Supports Black-Owned Media
Marketing Daily, Tanya Gazdik - Sunday, June 9, 2024
GM executives were on hand at the Black Owned Media Weekend ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Toyota Launches Camry, Land Cruiser Creative
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2024
The Highlander effort features actor Hilary Swank and actor/comedian Jimmy O. Ya ...
- Stellantis Restructures Marketing, Hires Former Ford Executive
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2024
Stellantis North America is integrating marketing, social and digital media, website managemen ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Asian Automakers Under Scrutiny For Falsifying Safety Certification
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 4, 2024
"We neglected the certification process and mass produced our cars without fir ...
- Geneva Auto Show Ends After More than 100 Years
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 3, 2024
"Only five auto brands ended up being present at the last editi ...
- Ford Reopens Michigan Central Station
Drive Time, Tanya Gazdik - Monday, June 3, 2024
So many people want to take the free tours of the downto ...