- Honda's Rose Parade EV Fleet To Make History
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2024
The automaker's "Electrified Dreams" float will be accompanied by a fully electrifi ...
- GM Pulls Plug On EV RoboTaxis
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 11, 2024
Employees were "blindsided" by GM's plan, finding out about it on Slac ...
- Amazon Auto Launches In 48 Cities
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
Vehicle shoppers can browse, order, finance and schedule pickup of a n ...
- Volkswagen Taos Receives 'Facelift'
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
New Taos creative will be available for dealer use in the deal ...
- GMC Sierra EV Denali Is Finally What An EV Needs To Be
Drive Time, Tanya Gazdik - Monday, December 9, 2024
No vehicle is perfect, but the Sierra checks a lot of t ...
- Chrysler Gets Into Holiday Spirit With Elf Search
Marketing Daily, Tanya Gazdik - Sunday, December 8, 2024
The holiday campaign, created by Razorfish, will run through Christmas Eve acro ...
- Jaguar's Strange Campaign: What It Owes To Apple
Mad Blog, Barbara Lippert - Thursday, December 5, 2024
Remember "Think Different"? This Jaguar campaign decapitates adverbs in a similar Apple-oni ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- Google's Suzie Reider Joins Lyft
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Reider has run multibillion-dollar revenue across video, search, display and location produ ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- Stellantis CEO Resigns Amid Struggling Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 2, 2024
Tavares and the board had increasingly "different views," the company said Sunda ...
- Test Drive: The Haves And Have-Nots Of Chevy Equinox EV Vs. Gas
Drive Time, Tanya Gazdik - Monday, December 2, 2024
Chevrolet kept the "Equinox" name on its new electric crossover SUV becau ...
- Lyft Introduces Restroom Finder
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2024
It was selected as a key project in Lyft's June hackathon, whe ...
- Chevrolet Brings Back Holiday Spot
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
This year's creative, called "The Sanctuary," highlights a special relationship between ...
- Volkswagen's ID.Buzz Promises 'Life Half-Full'
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
Another spot is in the works will break during the "Saturday Nig ...
- Like VW's ID.Buzz, Hype For Scout Concepts Starts Early
Drive Time, Tanya Gazdik - Monday, October 28, 2024
"Buying a Scout should be as easy as buying a T-shirt ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Automotive TV Spending Up Nearly 29% In October
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2024
"During a busy sports month, automakers focused investment accordingly to get ...
- Nissan Shifts Senior Marketing Leadership
Marketing Daily, Tanya Gazdik - Tuesday, November 19, 2024
Allyson Witherspoon is adding U.S. chief marketing officer for the Nissan bra ...
- Jaguar Debuts 'Reimagined' Brand
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, November 19, 2024
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernis ...
- LA Auto Show Chock-Full Of Vehicles, Execs
Drive Time, Tanya Gazdik - Monday, November 18, 2024
Naysayers may say nay, but if this week's Los Angeles Auto Sh ...
- Leo Burnett To Shutter Detroit Office After Loss Of GM Business
MAD, Steve McClellan - Sunday, November 17, 2024
The agency notified the state of Michigan that it would shutter t ...
- Lexus Marks 25 Years Of 'December To Remember'
Marketing Daily, Tanya Gazdik - Monday, November 18, 2024
The spots features the signature jingle and giant red bows and pl ...
- General Motors Lays Off 1,000 Across Departments Via Email
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, November 17, 2024
Some of those laid off had decades of service to the automake ...
- Genesis Partners With Taylor Swift's Creative Director For Holiday Display
Marketing Daily, Tanya Gazdik - Thursday, November 14, 2024
The brand is showcasing the experience on social media posts, including i ...
- Lucid CMO Andrea Soriani Returns To Lead Maserati
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2024
Recaro's Nicole Longhini assumed the role of director of marketing for t ...
- Cadillac Introduces Electric Three-Row SUV
Marketing Daily, Tanya Gazdik - Tuesday, November 12, 2024
"One of the ways we are going to position this vehicle ...
- Waymo Driverless Ride Service Safe, Entertaining
Drive Time, Tanya Gazdik - Monday, November 11, 2024
I recently had a chance to check out Waymo's ride service firstha ...
- Toyota Targets Young Latinos For Corolla
Marketing Daily, Tanya Gazdik - Sunday, November 10, 2024
The automaker enlisted Conill to develop a creative campaign focused on t ...
- Lamborghini Owners Support Men's Health
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2024
For the fourth consecutive year, the luxury automaker has developed initiatives aim ...