• by Tanya Gazdik , December 4, 2024

Ford Motor Co. is joining forces with Percival, a London-based fashion brand, on a line of apparel featuring vintage advertising graphics.  

The collection is a tribute to Ford’s heritage, blending vintage-inspired designs with contemporary fits and meticulous craftsmanship, according to the automaker. 

Drawing from Ford’s archives, the garments feature vintage knit weaves, heavy jerseys and dry-handle work shirts with cut-and-sew detailing, all reimagined with a modern silhouette.

A standout piece within the collection, imited to just 15 pieces, is the premium leather bomber jacket, adorned with high-build embroidery.

“With its focus on quality, durability, and timeless design, this collaboration honors Ford’s legacy while offering a fresh, contemporary take on classic automotive aesthetics,” according to the automaker. 

The capsule collection is available to purchase in limited quantities online at Percivalclo.com and at Percival’s Soho and Spitalfields stores.

This isn’t Ford’s first foray into the world of fashion. 

The automaker has a line of Dickies workwear clothing in partnership with actress Sydney Sweeney, who is a celebrity ambassador for Ford.