- 'Streaming Fatigue' Sets In As Americans Cut, Switch, Re-Subscribe
Research Intelligencer, Robert Williams - Friday, October 31, 2025
A growing number of Americans are rethinking their streaming habits as subscripti ...
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB
Research Intelligencer, Robert Williams - Thursday, October 30, 2025
Server-to-server data flows are now essential for advertisers seeking proof of performan ...
- More Americans Cut Back On Streaming, Car Repairs Amid Economic Pressures
Research Intelligencer, Robert Williams - Wednesday, October 15, 2025
More than a third of U.S. consumers have canceled at least o ...
- AVOD Ad Spend Forecast To Rise 17% This Year
Television News Daily, Wayne Friedman - Friday, October 10, 2025
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Chann ...
- More Sharing For Streaming: Nearly 40% Of U.S. Titles
Advanced TV Insider, Wayne Friedman - Wednesday, October 8, 2025
Of 172,000 U.S. titles, 67,000 appeared on two or more services ...
- Fighting Back On Streaming: Live, Legacy Pricing Math Goes Deep
TV Watch, Wayne Friedman - Monday, September 29, 2025
"NBCUniversal is asking us to pay more than what they charge consume ...
- Hulu's Ad-Supported Viewers Over-Index For Family Dining, Early Holiday Shopping
Research Intelligencer, Robert Williams - Friday, September 5, 2025
The streaming platform's ad-supported base offers a fertile ground for dining, reta ...
- Americans Spend More On Streaming Than Ever As Cable Loses Ground
Research Intelligencer, Robert Williams - Tuesday, September 2, 2025
Spending on video and music streaming rose more than 10% year ov ...
- Streaming Platforms Turn To Bundles, Discounts, Targeted Content To Combat Rising Churn
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
To attract and retain subscribers, platforms increasingly rely on event-driven promotions. ...
- Disney's Streaming Price Hikes Are Good For Netflix, Trade Desk, Roku: Jefferies
Research Intelligencer, Robert Williams - Wednesday, August 6, 2025
The growing price gap between ad-free and ad-supported plans is a cataly ...
- Streaming Dominates U.S. Entertainment, But Cable Still Hangs On With Older Viewers
Research Intelligencer, Robert Williams - Monday, July 7, 2025
Just 36% of Americans subscribe to cable or satellite services, including 6 ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FAST
Advanced TV Insider, Wayne Friedman - Wednesday, June 25, 2025
FASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- Viewers Accept CTV Ads, But Demand Relevance And Balance
Research Intelligencer, Robert Williams - Friday, June 13, 2025
The effectiveness of an ad depends heavily on how relevant and well-produc ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising Growth
Research Intelligencer, Robert Williams - Monday, June 2, 2025
CTV is on a clear growth path, but the advertising infrastructure hasn ...
- Netflix's Ad Business Gains Traction, J.P. Morgan Says Ad Revenue Could Double In 2025
Research Intelligencer, Robert Williams - Tuesday, May 20, 2025
The bank expects ad revenue excluding subscriptions to reach $3 billion ...
- Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared ...
- Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley Says
Research Intelligencer, Robert Williams - Tuesday, April 8, 2025
The macro backdrop for advertising broadly and for brand advertising specifically h ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Tentpole Content Helps Streaming Platforms To Lure Lapsed Viewers
Research Intelligencer, Robert Williams - Friday, February 7, 2025
The livestreamed boxing match between Mike Tyson and Jake Paul was mo ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A Challenge
Television News Daily, Wayne Friedman - Monday, January 27, 2025
Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025
Research Intelligencer, Robert Williams - Tuesday, December 24, 2024
Netflix is still a bargain compared with movie theaters and cable televisio ...
- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth
Television News Daily, Wayne Friedman - Monday, December 9, 2024
For the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To Rise
Television News Daily, Wayne Friedman - Friday, August 2, 2024
Roku should benefit from increased ad revenue driven by the 2024 electio ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...