- Marketers Say They're Getting Better At Email, But Challenges Remain
Email Marketing Daily, Ray Schultz - Monday, March 12, 2018
Engagement is the top strategic objective for over half of all ema ...
- B2B Email Falloff Far Outpaces That Of B2C: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
NeverBounce presents evidence that B2B email addresses have a higher attrition ra ...
- Forrester Names 12 Search Agencies In Wave Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
The sixth Wave report uses 25 factors to evaluate search marketing agencie ...
- Three Best Practices For B2C Email Marketers
Around the Net in Email, Ray Schultz - Monday, July 3, 2017
Want to drive higher ROI with your email campaigns. Observe these thr ...
- Email Or Social? Which Is Better For B2C?
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, May 24, 2017
Which is better for a b2c marketing department, social media or emai ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027
RTBlog, Tobi Elkin - Wednesday, April 12, 2017
In a recent report, Forrester projected that 24.7 million jobs will ...
- B2B Marketers Must Not Underestimate GDPR, DMA Warns
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 7, 2017
The DMA is warning members that B2B marketers, whom it claims ha ...
- The Email Edge: The EU's Other Privacy Woe
The Email Edge, Ray Schultz - Thursday, February 16, 2017
The GDPR is bad enough. But European marketers face another privacy threa ...
- Y&R Forms New Technology, Business Unit
MAD, Steve McClellan - Monday, February 13, 2017
The new practice -- Y&R Technology & Business -- will collaborate wi ...
- DMA To Fight EU Rules On B2B Email Permissions
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 21, 2016
The EU Commission has proposed making business-to-business (B2B) marketing via electronic channe ...
- Emarsys Recruits $22.3M Investment From TSLE
Email Marketing Daily, Jess Nelson - Monday, October 31, 2016
Emarsys has reeled in a $22.3 million investment from TPG Specialty Lendi ...
- A Logical Guide To Context And Marketing
Online Video Daily, Phil Nottingham - Friday, July 22, 2016
The key to growing your business is owning your context. Asking a ...
- All Purchase Decisions Are Made By People
Research Brief, Jack Loechner - Wednesday, July 20, 2016
B2C and B2B marketers must look at both the macro and mic ...
- B2B Programmatic Media Must Become As Targeted As B2C
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
The data audience segments required to finely target business-related advertisements through programmat ...
- Five SEO Tips: B2B And B2C Differences Marketers Should Know
Search & Performance Marketing Daily, Keith Hodges - Monday, February 15, 2016
It's almost time for marketers to begin writing up strategies for t ...
- Mobile Optimization Needs To Be A Higher Priority For Email Marketers
Email Marketing Daily, Jess Nelson - Tuesday, January 5, 2016
Increasing subscriber engagement is the highest-ranking business objective for email marketers ...
- Dell Sees Data Changing Advertising Through IoT In 2016
Data and Targeting Insider, Laurie Sullivan - Tuesday, December 15, 2015
Data will become the backbone to the emerging market of what ma ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- 70% Of Consumers Use Three Channels Or More To Research A Purchase
SearchBlog, Laurie Sullivan - Tuesday, October 27, 2015
Data and statistics in headlines and content has become one of t ...
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2015
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focus ...
- Make Emails Reach Beyond Your List
Research Brief, Jack Loechner - Tuesday, August 11, 2015
Email marketing success is not limited by the size of the lis ...
- Facebook's Page Creates New Ways To Communicate
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 5, 2015
Further fashioning itself as an interactive business directory, Facebook has added n ...
- Social Media Is The GO-TO For Small Business Marketers
Research Brief, Jack Loechner - Thursday, June 18, 2015
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a surv ...
- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 1, 2015
Display and video advertisement rely on accurate customer data in order ...
- Google Tests Google+ Chat Feature In Knowledge Graph Search Results
SearchBlog, Laurie Sullivan - Monday, March 2, 2015
Google is testing a search feature that enables users to chat li ...