- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding
Email Insider, Ray Schultz - Thursday, June 4, 2020
Open rates are up in both B2B and B2C, and so ...
- Netcore Names Barry Abel As Chief Revenue Officer
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
Abel will oversee Netcore's North American sales expansion, which includes its ema ...
- The COVID-19 Script: How To Act On The Changing Email Response In April
Email Insider, Ray Schultz - Thursday, April 30, 2020
This is not the time for great urgency in subject lines. Instea ...
- Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Don't send B2C emails this Friday, and avoid sending emails on East ...
- The COVID-19 Playbook: What Not To Put In Emails
Email Insider, Ray Schultz - Thursday, March 19, 2020
Don't mention the virus or the pandemic in subject lines -- instea ...
- Email Newsletters Lead At Two Points In The B2C Pipeline: Study
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
Email is used most to attract and secure leads, MarketingProfs and t ...
- B2B Emails Should Go To School - With B2C Marketers
Around the Net in Email, Ray Schultz - Friday, November 15, 2019
B2B email marketers can learn several things from their B2C counterparts. T ...
- Digging Into ABM: Both B2B And B2C Brands Are Using It
Email Insider, Ray Schultz - Friday, November 1, 2019
Ascend2 shows that many firms are either using account-based marketing or a ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Is B2C Marketing Really Different From B2B Marketing?
Media Insider, Cory Treffiletti - Wednesday, October 9, 2019
To be honest, I think the demarcation is unnecessary. Marketing is abo ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- Smart Decision Employs oneQube To Help It Reach Audiences
Email Marketing Daily, Ray Schultz - Thursday, August 29, 2019
Smart Decision serves the LED lighting and CBD markets, both B2B a ...
- Leading The Pack: How Brands Drive Quality Leads
Email Insider, Ray Schultz - Tuesday, August 27, 2019
Email marketing is the second most-used lead-generation tactic, second only to soci ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Consumers have a host of concerns, from search engines and marketplaces ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands Answers
Digital News Daily, Laurie Sullivan - Monday, July 8, 2019
Resonate, which provides data about consumers to marketers, launched a new versi ...
- Olde-Time Collection Tips: How To Persuade Debtors Via Email
Email Insider, Ray Schultz - Monday, June 3, 2019
Creditors may soon be using email to collect debts. Here are ti ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into Mobile
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
Push notifications can annoy consumers, so they must be based on behavior ...
- Maropost Launches Ecommerce Platform, Moves To Google Cloud
Email Marketing Daily, Ray Schultz - Friday, May 10, 2019
As brands cut down on the number of vendors they use, Maropo ...
- Movable Ink Partners With SmarterHQ To Drive Personalized Visual Emails
Email Marketing Daily, Ray Schultz - Monday, April 29, 2019
The partnership will help B2C brands send personalized visual emails based ...
- Liveclicker Offers Personalized Coupon Delivery Tool
Email Marketing Daily, Ray Schultz - Friday, April 12, 2019
The delivery tool, LiveCoupon, allows brands to send email coupons based ...
- Email Martech Tops In Effectiveness, Study Shows
Email Marketing Daily, Ray Schultz - Monday, April 1, 2019
Only 27% rate marketing automation/email/CRM systems as difficult. Martech spend is ...
- Email Provider MessageGears Debuts Cross-Channel Marketing Tool
Email Marketing Daily, Ray Schultz - Wednesday, March 13, 2019
The service allows large-scale brands to orchestrate cross-channel campaigns through one interfac ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Evergage Offers Two New AI-Based Personalization Tools
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The new services from Evergage allow firms to analyze and improve the ...
- Cheetah Digital Opens New Offices, Hires Several Executives
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
The B2C marketing software firm has filled five positions, including the new ...
- Cheetah Digital Acquires Stellar Loyalty
Email Marketing Daily, Ray Schultz - Monday, July 30, 2018
Cheetah Digital has added Stellar Loyalty's email, mobile and web messaging servi ...
- FanLogic Debuts Email Domain Product For Sports Teams
Email Marketing Daily, Ray Schultz - Tuesday, July 17, 2018
Sports team can now sell branded email domains to fans, with ...
- Marketers Say They're Getting Better At Email, But Challenges Remain
Email Marketing Daily, Ray Schultz - Monday, March 12, 2018
Engagement is the top strategic objective for over half of all ema ...