Smart Decision, Inc., a provider of algorithms for the LED lighting and CBD markets, is partnering with oneQube Inc. in an effort to analyze and target customer audiences.
OneQube will assist the Smart Decision with “Fragmentation, targeting inefficiencies and creative one-size fits all messaging," states Adam Green, CEO of Smart Decision.
Eric Gutmann, the firm’s treasurer and secretary, adds that "building brand awareness is pivotal in reaching the specific targeted audience that we will engage with moving forward."
Smart Decision serves both the B2B and B2C markets.
OneQube supplies an audience development platform to help firms analyze and reach custom audiences.