- Zeta And Dun & Bradstreet Alliance Creates New Data Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
The new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- MessageGears Aims For Faster Data Segmentation With Segment Updates
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
The MessageGears Segment platform can help brands avoid data access and laten ...
- B2B Marketing And The Law Of Double Jeopardy
Around the Net in Email, Ray Schultz - Friday, April 30, 2021
A new study shows that B2B brands can achieve growth only ...
- Study Shows That B2C Email Messaging Is Evolving
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Most B2C messages are sent via email, according to a new stu ...
- Writers Are Monetizing Their Email Newsletters With Advertising
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Advertisers are buying into email newsletters, supporting independent writers and journalists. He ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experienc ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
Email Insider, Ray Schultz - Tuesday, April 13, 2021
Almost all expect their spending on email, text and push to increa ...
- B2B Content Marketers Get Higher Salaries, Bonuses Than B2C
Publishers Daily, Ray Schultz - Tuesday, April 6, 2021
Data analytics is their least favorite job function, but one more like ...
- The Sway Of The CCPA: How Consumers Have Reacted To The Law
Email Insider, Ray Schultz - Friday, April 2, 2021
The average company receives 137 data subject requests per million identities, DataGra ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messagi ...
- Email & More To Kick Off Email Panel Talks
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
The first session of Email & More's panel discussions will focus ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- Ecommerce Fulfillment House Amware Acquires Moulton Logistics
Digital News Daily, Ray Schultz - Tuesday, December 29, 2020
Moulton provides email and social media support, and live phone support, Amwa ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a spl ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most fir ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
Email Insider, Ray Schultz - Tuesday, December 1, 2020
Oracle reports that email opens and revenue fell on Thanksgiving and Bla ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds
Email Insider, Ray Schultz - Wednesday, November 11, 2020
Security click-throughs get registered as clicks -- on a massive scale, sa ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider Podcast, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building the ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Marketing At Play: Brands Are Slowly Moving Toward 'Immersive' Content
Email Insider, Ray Schultz - Wednesday, August 19, 2020
The main barriers to more entertaining material are lack of budget, in-hou ...
- An 'A' Effort For ABM: Most Firms Aren't There Yet, But They're Trying
Email Insider, Ray Schultz - Monday, August 3, 2020
Only 22% of ABM users rate themselves as "best in class,"' ...
- Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says
Email Insider, Ray Schultz - Wednesday, July 29, 2020
Most Americans have been affected by COVID-19 in some way, and th ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...