B2B Content Marketers Get Higher Salaries, Bonuses Than B2C

B2B content editors and marketers are out-earning their B2C peers and more likely to be awarded bonuses, according to Managing Editor magazine’s Career Survey Report 2021. 

Almost 12% of B2H brands have an annual budget of $600,000 more, versus 6% of B2C brands. Thus, they can afford “more career options and compensation opportunities than B2C brands,” the study notes. 

B2B marketers are more likely to be paid cash bonuses, and to receive from $10,000 to $19,999 and from $5,000 to $9,999.  But B2C recipients have a slightly higher chance of hitting the $20,000 mark. 

In general, content directors, managers and strategists are most likely to receive bonuses, writers the least likely. 

Mangers in charge of 11 people or more and annual budgets of $100,000 or over, tend to get the larger salaries. 



The common salary bands are:

Marketing associate: $30,000 and $49,999

Managing editor: $50,000 and $74,999

Editorial director: $100,000. And $150,000

Content Writer: $50,000 and $74,999

Content strategist: $50,000 and $74,999

Content director: $100,000 and $150,000

Chief Content Officer: $150,000+

Almost everyone in the field has at least an undergraduate degree, and 33% have a Masters. Only 4% have some college, but no degree. And few have only associate degrees. 

As for benefits, employers are now offering:

Paid time off: 84% 

Health plan: 78%

Flexible schedule: 65%

Retirement plan: 59%

Dependent care flexible spending account: 44% 

Other: 13%

Student loan repayment: 7%

None of the above: 6%

Meanwhile, content marketers are putting in 41 hours per week, with the top earners clocking 51+ hours. At the same time, 77% now work remotely full-time, up from 26% in the prior year. Of those polled, 95% have been on a Zoom call in the past year.

Data analytics is one of their least favorite job responsibilities, but it’s also one correlated with higher earnings. 

Content marketers used these technology platforms in the last 12 months:

Other: 41%

Mailchimp: 36%

HubSpot: 29%


Constant Contact:10%

Campaign Monitor: 4%

Braze: 1%

iContact: 1%

Emma: 1%

Managing Editor surveyed 387 professionals from Feb. 9 to March 23. 


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