• by Ray Schultz , July 30, 2018

Cheetah Digital, a global provider of cross-channel marketing software, has acquired Stellar Loyalty, a specialist in cloud-based B2C engagement software. Terms were not disclosed. 

Peter Lim, CTO and co-founder of Stellar Loyalty, will serve as Cheetah Digital’s SVP of engineering innovation and will continue to run Stellar’s services, support and product teams.   

Email is a primary channel for cross-channel campaign execution for both firms. 

Stellar Loyalty handles digital messaging via email, mobile, web, social and point-of-sale, utilizing demographic, behavioral transactional and contextual data, Cheetah says. The objective is to help brands deliver “relevant and personalized experiences,” Lim states.  

The company’s first-party data platform uses batch and streaming capabilities to incorporate consumer engagement data, according to Cheetah Digital.

Headquartered in Silicon Valley with offices in Europe and Asia, Stellar Loyalty serves such clients as Yankee Candle, Cayman Airways, CraftWorks, and Harlequin. Its team includes veterans from Siebel Systems, Oracle, SAP, and Marketo.  The company has approximately 1,500 employees across 25 offices in 13 countries. Stellar Loyalty has approximately 70 employees across the United States, Europe, and the Philippines.

Cheetah Digital is part of the Vector Capital portfolio and operates as a private company. It works with such brands as Williams-Sonoma, American Express and Hilton. It has 25 offices in 13 countries.