• by Jess Nelson , October 31, 2016

Emarsys has reeled in a $22.3 million investment from TPG Specialty Lending Europe (TSLE), the marketing software company announced on Monday.

The financing from TSSP’s specialty lending investment platform will further the Vienna-based company’s research and development (R&D) in the realms of artificial intelligence and data science. Emarsys also plans to expand its market presence in new markets such as the United States, where the company’s US home base is headquartered in Indianapolis, IN.

Emarsys’ core offering is the Emarsys B2C Marketing Cloud, a suite of cloud-based marketing technologies that help marketers deliver personalized messaging to their customers.

Emarsys automates data collection to disrupt data siloes with a unified customer profile for more relevant marketing offers that can be delivered on an individual one-to-one basis. Behavioral data helps the technology understand a customer’s identity and, aided by machine learning algorithms, Emarsys can then deliver more personalized customer experiences. 

The omnichannel solution works across seven marketing channels with ease, including email, social, mobile push notifications and SMS. Additional product features include predictive recommendations, marketing automation and analytics.

Emarsys’ latest round of investment places total funding-to-date at more than $55 million. The company most recently announced a $33 million Series A investment, lead by Vector Capital, in September 2015.

Emarsys has a client list of more than 1,500 B2C brands including eBay, Toys R Us, American Express, Sky and Volvo.