- Put Customer Convenience Front And Center When Designing Websites - Part II
Engage:Boomers, Jim Gilmartin - Monday, August 6, 2012
On April 10, 2012, Hubspot writer Corey Eridon posted a blog summarizi ...
- Provide Opportunities For Aging Consumers
Engage:Boomers, Mark Bradbury - Wednesday, August 1, 2012
Baby Boomers have been credited with significant social change during their live ...
- Put Customer Convenience Front And Center When Designing Websites - Part I
Engage:Boomers, Jim Gilmartin - Monday, July 30, 2012
On June 4, 2012, I blogged about mistakes often made by websi ...
- Putting Mom And Dad In The Backyard
Engage:Boomers, Traci Phillips - Monday, July 23, 2012
You hear a lot about the concept of aging in place ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Your Brand Is Missing The Largest Share Of Wallet And Their Vote
Engage:Boomers, Nancy Shonka Padberg - Monday, July 16, 2012
If you are a Presidential election Super Pac or committee, selling destination ...
- Social Media and Eldercare: "I've Fallen, and the Post Is Up!"
The Social Graf, Erik Sass - Tuesday, July 17, 2012
With more seniors jumping (or gradually wading) into social media, European researche ...
- Why Even Nora Ephron's Death Couldn't Save Ann Curry
Engage:Boomers, Stephen Reily - Monday, July 9, 2012
Does this mean Boomers should be heard but not seen? ...
- The Wizard Of Ads And Abraham Maslow
Engage:Boomers, Jim Gilmartin - Monday, July 2, 2012
Time magazine once called Ogilvy "the most sought-after wizard in today's advertisi ...
- Industry Must Respond To Generational Shifts
Marketing Daily, Karlene Lukovitz - Thursday, June 28, 2012
The rise of Millennials and the aging of Baby Boomers represent significa ...
- Boomers on Vacation? Don't Expect Much Sitting Around
Engage:Boomers, Amy Beamer - Monday, June 25, 2012
Although the travel industry was hit hard by the downturn from 20 ...
- 'Choose Tallahassee' Focuses On Retiring Boomers
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
"Choose Tallahassee," a group of local community and business leaders from t ...
- Red, White And Boomer - Presidential Election 2012
Engage:Boomers, Nancy Shonka Padberg - Monday, June 18, 2012
Politicians and the media's attention will be on consumers ages 47-67 (Ba ...
- A Positive Prescription For Marketing To Boomers
Engage:Boomers, Mark Bradbury - Tuesday, June 12, 2012
In my last blog post, I wrote that medical science and lifesty ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- The Eyes Have It
Engage:Boomers, Jim Gilmartin - Monday, June 4, 2012
According to AIGA, the professional association for design, considerably younger people prepa ...
- Planning Beyond The Boomer Bubble
Engage:Boomers, John Bassounas - Monday, May 28, 2012
I have not-so-fond memories of visiting elderly relatives in a "home" ...
- Consumers Ages 45+ Love to Travel, Spend Most Time And Money Online
Engage:Boomers, Nancy Shonka Padberg - Monday, May 21, 2012
I was in Phoenix recently for meetings with advertising agencies and h ...
- Digitas And Yahoo: When The Big Boys Notice Boomers
Engage:Boomers, Stephen Reily - Monday, May 14, 2012
With all due respect to the readers of this blog, those ...
- Caveat Emptor: Research Results Can Lead You Astray
Engage:Boomers, Jim Gilmartin - Monday, May 7, 2012
In August 2011, Nielsen conducted a survey of more than 28,000 onli ...
- AARP: Marketers Must Rethink Boomers
Marketing Daily, Karl Greenberg - Thursday, May 3, 2012
Automakers have been chasing the rabbit of youth for decades -- b ...
- Grand Gold: The Heart Of Influence
Engage:Boomers, Lori Bitter - Monday, April 30, 2012
Take a look at the grandparent market. The nature of grandparenting ...
- The Sandwich Generation Brings Money To The Table
Engage:Boomers, Matt Bekelja - Monday, April 23, 2012
We hear a lot about Boomers as members of the "sandwich generation ...
- Build Brand, Increase Your Conversion Rates With Online Campaigns
Engage:Boomers, Nancy Shonka Padberg - Monday, April 16, 2012
We know Baby Boomers are ages 48-66 and hold 70% of t ...
- Let's Get It On: "Safe Sex For Seniors" Launches PSA Campaign.
Video Critique, Larry Dobrow - Thursday, April 12, 2012
The scene: A condo community in Florida, early evening. Sated following ...
- The Right Word To Describe Work For Boomers? Try 'Work'
Engage:Boomers, Stephen Reily - Monday, April 9, 2012
In a recent survey, we asked Baby Boomer women about their jo ...
- The Perfect Storm For Marketers
Engage:Boomers, Mark Bradbury - Thursday, April 5, 2012
Reluctant to be defined by anyone but themselves, Baby Boomers continue ...
- Ways To Connect With Boomers And Older Customers
Engage:Boomers, Jim Gilmartin - Monday, April 2, 2012
I'm often asked "What are the 'best' (most effective methods/strategies) to targ ...
- Boom Or Bust: Which One Are You?
Engage:Boomers, Greg Harrison - Monday, March 26, 2012
When people ask me what Boomers think, my first response is, "Whi ...
- Meet The Super Consumers And Influencers
Engage:Boomers, Nancy Shonka Padberg - Monday, March 19, 2012
Have you noticed that women are multi-taskers, run the family social calendar ...