- NBCU To Bid On Sunday Baseball Package: Report
Television News Daily, Wayne Friedman - Thursday, May 22, 2025
NBCU would be taking over the package owned by ESPN. The netwo ...
- Traveller Named Baseball's First Official Whiskey
Marketing Daily, Teresa Buyikian - Friday, May 9, 2025
The partnership will include "360-degree" marketing that will highlight the whiskey acro ...
- Bald MLB Spot Touts 'No Dishes' In DirecTV Campaign
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelic ...
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Partnership with Ohtani as a global brand ambassador began last year a ...
- Baseball Goes Anime In Celebration Of 2025 MLB Season
Marketing Daily, Danielle Oster - Sunday, March 30, 2025
"Heroes of the Game" transforms baseball stars into anime athletes with seemi ...
- Coors Light Turns Bad Baseball Opener Seats Into Free Beer
Marketing Daily, Teresa Buyikian - Thursday, March 27, 2025
Fans in obstructed-view seats for home opening games in Arizona and N ...
- Five Primo Brands Named Official Waters Of Major League Baseball
Marketing Daily, Danielle Oster - Wednesday, March 26, 2025
The company partnered with four MLB stars to promote each of t ...
- Sports TV Rights Climbing: What Will Stop It? Hardball
TV Watch, Wayne Friedman - Friday, March 21, 2025
Media rights revenue for the top 17 highest-grossing sports leagues is s ...
- MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 18, 2025
Ohtani has about 20 active sponsorship deals at any time, like wi ...
- Major League Baseball: Still Down For The Count
TV Watch, Wayne Friedman - Tuesday, March 4, 2025
At its core, one wonders whether baseball's problems are declining TV viewershi ...
- ESPN, MLB Agree To End Contract Early, Cord-Cutting, Profits Issues Remain
Television News Daily, Wayne Friedman - Friday, February 21, 2025
In a dramatic pullback against ever-higher sports rights fees, ESPN is opti ...
- BlueTriton Launches World Series Campaign
MAD, Fern Siegel - Tuesday, October 29, 2024
The brand teamed with the MLB to highlight its connections to citi ...
- T-Mobile, Sheryl Crow 'Rallying For Hurricane Relief' During World Series
Marketing Daily, Danielle Oster - Monday, October 28, 2024
Effort includes a pledge to donate $25,000 for every homer hit ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- Major League Baseball Introduces 'Otra Cosa,' Highlights Latin Players, Fans
MAD, Fern Siegel - Monday, June 3, 2024
The campaign includes Marcello Hernandez, Cuban/Dominican stand-up comedian, and Puerto Rican rapp ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- 'Odds' Are: Aura Takes Over Branding Rights At Fenway Pavillion
MAD, Fern Siegel - Wednesday, April 10, 2024
Aura's spot reminds viewers that online crime happens to one in fo ...
- Faster MLB Games: Will Viewers Play Ball In 2024?
TV Watch, Wayne Friedman - Monday, April 1, 2024
What has the impact of faster MLB games been for audiences? Tot ...
- T-Mobile's SFW 'Secret Baseball Button' Ties In With Free MLB.TV
Marketing Daily, Les Luchter - Tuesday, March 26, 2024
Via a sweepstakes, T-Mobile is giving away 1,200 Secret Baseball Buttons ...
- Mets Give Opening Day An Emotional Twist
Out to Launch, Fern Siegel - Monday, March 11, 2024
The creative work is a play on FOMO: "Fear of Missing Openi ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- Linear TV Maintains Strong Sports, News Viewing Share
Television News Daily, Wayne Friedman - Thursday, November 16, 2023
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a near ...
- World Series Hits New Low: 9.1M Viewers
Television News Daily, Wayne Friedman - Friday, November 3, 2023
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- Drama In Sports? A Clock On It Helps, But Look To The Most Important Factor
TV Watch, Wayne Friedman - Wednesday, October 11, 2023
Real-time sports action -- there's nothing like it. A clock ticking do ...
- Major League Baseball: National TV Ad Dollars Rise 6%
Television News Daily, Wayne Friedman - Monday, October 2, 2023
With the regular season now complete, Major League Baseball on national ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...