- Hope Springs Eternal: Lessons From Opening Day
Marketing: Sports, Jon Last - Tuesday, April 8, 2014
I did something last week that I hadn't done in awhile. ...
- Samsung Told The Selfie Stops At The President
Marketing Daily - Top of the News, Thom Forbes - Friday, April 4, 2014
Samsung may be learning a lesson this week that most of ...
- Oops, Samsung Did It Again!
Social Media Insider, Catharine P. Taylor - Friday, April 4, 2014
For all of the newness of what used to be called n ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- BoSox Team Up With SapientNitro To Boost Digital Presence
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 31, 2014
The Boston Red Sox team up with SapientNitro to boost digital presen ...
- Cincinnati Reds Unveil Social Media Zone
The Social Graf, Erik Sass - Monday, March 31, 2014
Like hot dogs and beer in the stands, sports and social med ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Target, MLB Swing For Education Causes
Marketing Daily, Sarah Mahoney - Monday, March 10, 2014
Target, still feverishly trying to shore up its brand reputation after ...
- NESN Debuts Two New BoSox Reporters In Wake of Dell's Departure
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN debuted two new female reporters at Red Sox Spring Training ...
- NESN's Jerry Remy Returns To The BoSox Broadcast Booth
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN sportscaster Jerry Remy returned to the broadcast booth on Sunday ...
- 'Boston Globe' Targets Florida Snowbirds With New Edition
Bay State Blog, Val Brickates Kennedy - Thursday, February 27, 2014
"The Boston Globe" is homing on the Florida's New England snowbird populatio ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- Budweiser Wants MLB's Opening Day Declared National Holiday
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 25, 2014
Coming off its social success at the Super Bowl, Budweiser is aga ...
- NESN Sidelines Dell as BoSox Sideline Reporter
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, January 31, 2014
Jerry Remy's announcement Monday that he will return to the NESN boo ...
- Jerry Remy To Return To Red Sox Broadcast Booth
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Boston sportscaster Jerry Remy will return to the NESN broadcast booth f ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- The Yankees Make A Winning Pitch For A Pitcher!
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2014
Most grammarians urge that the exclamation point be used sparingly, if ...
- I Want My MLB
Marketing: Sports, John Rowady - Tuesday, December 3, 2013
It is no secret Major League Baseball has what many are calli ...
- MTV, MLB Sign Cross-Platform Deal
MediaDailyNews, Karl Greenberg - Thursday, November 14, 2013
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnersh ...
- MTV And MLB Extended Deal Signed
Raw, Karl Greenberg - Thursday, November 14, 2013
MTV and Major League Baseball has signed a multi-year, cross-platform programming partnersh ...
- Clarification: Dollar Shave Club Doesn't Want Sox Players Shaven
RTBlog, Tyler Loechner - Friday, November 1, 2013
The Nov. 1 RTB Blog story "The 'B' In RTB Stands F ...
- World Series Scores Consistent Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
While the average TV viewership of the World Series has drifted low ...
- Want To Up Completion Rates? Just Help Your City's Baseball Team
Real-Time Daily, Tyler Loechner - Tuesday, October 22, 2013
Baseball fans in the cities of the final four teams in th ...
- Blue Magic: The Resurrection Of The Dodgers
Marketing: Sports, Matt Dzamba - Wednesday, October 16, 2013
"Momentum is the next day's starting pitcher" - one of the mo ...
- Major League Baseball Hits A 'Jonron' With Online Hispanics
Engage:Hispanics, Lee Vann - Thursday, October 10, 2013
Earlier this week, Venezuelan Jos Lobatn and Dominican Juan Uribe were t ...
- Building Sports Brands Beyond the Stadium
Marketing: Sports, Matt Hofherr - Friday, September 27, 2013
Another NFL season is here - and the bloggers, pundits, talking hea ...
- MLB Tests iBeacon App Feature To Send Mobile Coupons
Online Media Daily, Mark Walsh - Thursday, September 26, 2013
Major League Baseball likes to be on the cutting edge when ...
- Dove Puts MLB Dads In Postseason Marketing Mood
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 13, 2013
With the MLB playoffs and World Series less than a month awa ...
- Yankees Jump To WFAN In 10-Year Deal
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
The Bronx Bombers are landing at a new radio roost, with Wednesday ...
- Baseball, A Game Of Stats, Needs Better Numbers
Marketing: Sports, Barry Janoff - Tuesday, July 23, 2013
A new report from Forbes shows that while the top three mo ...