- NEW! Derek Jeter Gets 'RE2PECT' From Baseball Fans And Rivals
Out to Launch, Amy Corr - Monday, July 14, 2014
Even this Mets fan got chills watching Jordan Brand's 90-second tribute ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- The MLB Online: It's 'Groundhog Day' At Commercial Breaks
VidBlog, P.J. Bednarski - Monday, July 14, 2014
Major League Baseball is off for most of this week, which giv ...
- United Celebrates Far-Flung Loyalty
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"The idea is really meant to focus on fans that have mov ...
- Link Up with MapQuest, MLB, For Guide
Around the Net in Video, P.J. Bednarski - Thursday, June 12, 2014
AOL’s MapQuest and MLB.com have partnered to launch an original online vid ...
- Benched BoSox Reporter Jenny Dell Officially Leaves NESN
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, May 29, 2014
Benched Red Sox sideline reporter Jenny Dell officially leaves NESN, the Bost ...
- Baseball-Card Collecting Goes Digital
Out to Launch, Amy Corr - Wednesday, May 28, 2014
Random iPhone App of the week: My inner child is crying abo ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- Houston Astros Have New 'Game' Campaign
MAD, Larissa Faw - Friday, May 2, 2014
The message: baseball is as much about creating fond family memories ...
- Why Baseball Needs Storytelling For Long-term Success
Marketing: Sports, Gordon Plutsky - Tuesday, April 29, 2014
Baseball, America's favorite and somewhat declining pastime, is caught in an interesti ...
- Hope Springs Eternal: Lessons From Opening Day
Marketing: Sports, Jon Last - Tuesday, April 8, 2014
I did something last week that I hadn't done in awhile. ...
- Samsung Told The Selfie Stops At The President
Marketing Daily - Top of the News, Thom Forbes - Friday, April 4, 2014
Samsung may be learning a lesson this week that most of ...
- Oops, Samsung Did It Again!
Social Media Insider, Catharine P. Taylor - Friday, April 4, 2014
For all of the newness of what used to be called n ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- BoSox Team Up With SapientNitro To Boost Digital Presence
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 31, 2014
The Boston Red Sox team up with SapientNitro to boost digital presen ...
- Cincinnati Reds Unveil Social Media Zone
The Social Graf, Erik Sass - Monday, March 31, 2014
Like hot dogs and beer in the stands, sports and social med ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Target, MLB Swing For Education Causes
Marketing Daily, Sarah Mahoney - Monday, March 10, 2014
Target, still feverishly trying to shore up its brand reputation after ...
- NESN Debuts Two New BoSox Reporters In Wake of Dell's Departure
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN debuted two new female reporters at Red Sox Spring Training ...
- NESN's Jerry Remy Returns To The BoSox Broadcast Booth
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN sportscaster Jerry Remy returned to the broadcast booth on Sunday ...
- 'Boston Globe' Targets Florida Snowbirds With New Edition
Bay State Blog, Val Brickates Kennedy - Thursday, February 27, 2014
"The Boston Globe" is homing on the Florida's New England snowbird populatio ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- Budweiser Wants MLB's Opening Day Declared National Holiday
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 25, 2014
Coming off its social success at the Super Bowl, Budweiser is aga ...
- NESN Sidelines Dell as BoSox Sideline Reporter
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, January 31, 2014
Jerry Remy's announcement Monday that he will return to the NESN boo ...
- Jerry Remy To Return To Red Sox Broadcast Booth
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Boston sportscaster Jerry Remy will return to the NESN broadcast booth f ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- The Yankees Make A Winning Pitch For A Pitcher!
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2014
Most grammarians urge that the exclamation point be used sparingly, if ...
- I Want My MLB
Marketing: Sports, John Rowady - Tuesday, December 3, 2013
It is no secret Major League Baseball has what many are calli ...
- MTV, MLB Sign Cross-Platform Deal
MediaDailyNews, Karl Greenberg - Thursday, November 14, 2013
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnersh ...
- MTV And MLB Extended Deal Signed
Raw, Karl Greenberg - Thursday, November 14, 2013
MTV and Major League Baseball has signed a multi-year, cross-platform programming partnersh ...