- MLB Heads For China, Online
Around the Net in Video, P.J. Bednarski - Thursday, January 7, 2016
MLB and Le Sports struck a three-year deal covering mainland China, Hong Ko ...
- MLB Partners With Real-Time Monitoring Firm
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM ...
- Taco Bell Is Big Brand Winner During World Series Game One
MAD, Larissa Faw - Wednesday, October 28, 2015
Fox took some heat for a four-minute blackout during the fourth inni ...
- Bank Of America Continues MLB Sponsorship Into Post-season
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2015
"This season we used our MLB assets and rights in a differe ...
- MLB Launches Social Network For Fans
The Social Graf, Erik Sass - Wednesday, October 7, 2015
Major League Baseball is partnering with Vixlet to launch a new soci ...
- NEW! Buster Posey Is MLB Catcher And Delivery Room Doctor In Esurance Ad
Out to Launch, Amy Corr - Thursday, August 13, 2015
The latest ad for Esurance's "Sorta You Isn't You" campaign stars Bust ...
- Maytag, MLB Team Up In Favor Of 'Filthy' Play
Marketing Daily, Aaron Baar - Monday, August 10, 2015
"Because our Maytag laundry products are designed, engineered and assembled in Americ ...
- Washington Nationals Open Nursing Lounge
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2015
The Washington Nationals is taking family friendly to a whole new leve ...
- Why Major League Baseball Is Winning Digital
Around the Net In Media, Gavin O'Malley - Wednesday, August 5, 2015
The Verge does a deep dive into Major League Baseball’s digital evolutio ...
- Maytag, DigitasLBi Clean Up With MLB
MAD, Larissa Faw - Thursday, July 16, 2015
Maytag has become the official washer and dryer of Major League Basebal ...
- MLB Adds The Hartford, Miller Lite As Partners
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
Major League Baseball has signed two multi-year deals. The first is Hartfo ...
- Snapchat Gets MLB Content
The Social Graf, Erik Sass - Friday, May 15, 2015
Major League Baseball content is coming to Snapchat, at least in abbreviat ...
- Coldwell Banker Renews MLB Partnership
Marketing Daily, Tanya Gazdik - Monday, April 27, 2015
"This series allows us to connect with these icons on a mo ...
- Female Sports Fans: A Home Run For Sports Brands
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, April 21, 2015
If sports brands and teams want to win their licensing game, mark ...
- R/GA Start-Up Accelerator Program Aims to Make Dodger Stadium Experience Better For Fans
Mediapsssst, Richard Whitman - Wednesday, April 15, 2015
In partnership with the Dodgers, R/GA has launched Dodger Accelerator, a progr ...
- The St. Louis Cardinals Will Win The World Series
MAD, Larissa Faw - Wednesday, April 8, 2015
That's according to a Prime Visibility analysis of early-season sentiment on soci ...
- Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
Marketing Daily, James G. Brooks, Jr. - Thursday, March 26, 2015
Announcing legend John Madden criticized the display for its "lack of respect ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Wilson Buys The Bat Brand Favored By Hammerin' Harmon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 24, 2015
You can bet that Mickey Mantle rookie card they won't be rebrandi ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Today's News Is All About 'Technology And Stuff'
Marketing Daily - Top of the News, Thom Forbes - Friday, October 31, 2014
No, we're not talking about Apple or Amazon or Big Data ...
- World Series Performance Hits Home Run In Final Game
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2014
Suffering through the first six games of historically low-rated World Series gam ...
- Turner Sports Comes To Bat With MLB Playoff Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
TBS is backing its broadcast of the American League Wild Card Gam ...
- PlaceIQ, Rentrak Use Mobile Location To Boost TV Ratings
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
In what they call a first-of-its-kind campaign, Media Storm matched mobile locati ...
- Gatorade Goes Yard With Jeter 'Farewell' Spot
Marketing Daily - Top of the News, Thom Forbes - Friday, September 19, 2014
If you live in New York, or have friends that do, I ...
- NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
Out to Launch, Amy Corr - Thursday, September 18, 2014
I don't think Gatorade could have picked a better song to p ...
- NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red
Out to Launch, Amy Corr - Tuesday, August 12, 2014
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let ...
- MLB Files Its Objections To FCC's Net Neutrality Fix
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
MLB, the provider of 400,000 hours of streaming video per year (on ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...