- Female Sports Fans: A Home Run For Sports Brands
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, April 21, 2015
If sports brands and teams want to win their licensing game, mark ...
- R/GA Start-Up Accelerator Program Aims to Make Dodger Stadium Experience Better For Fans
Mediapsssst, Richard Whitman - Wednesday, April 15, 2015
In partnership with the Dodgers, R/GA has launched Dodger Accelerator, a progr ...
- The St. Louis Cardinals Will Win The World Series
MAD, Larissa Faw - Wednesday, April 8, 2015
That's according to a Prime Visibility analysis of early-season sentiment on soci ...
- Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
Marketing Daily, James G. Brooks, Jr. - Thursday, March 26, 2015
Announcing legend John Madden criticized the display for its "lack of respect ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Wilson Buys The Bat Brand Favored By Hammerin' Harmon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 24, 2015
You can bet that Mickey Mantle rookie card they won't be rebrandi ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Today's News Is All About 'Technology And Stuff'
Marketing Daily - Top of the News, Thom Forbes - Friday, October 31, 2014
No, we're not talking about Apple or Amazon or Big Data ...
- World Series Performance Hits Home Run In Final Game
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2014
Suffering through the first six games of historically low-rated World Series gam ...
- Turner Sports Comes To Bat With MLB Playoff Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
TBS is backing its broadcast of the American League Wild Card Gam ...
- PlaceIQ, Rentrak Use Mobile Location To Boost TV Ratings
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
In what they call a first-of-its-kind campaign, Media Storm matched mobile locati ...
- Gatorade Goes Yard With Jeter 'Farewell' Spot
Marketing Daily - Top of the News, Thom Forbes - Friday, September 19, 2014
If you live in New York, or have friends that do, I ...
- NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
Out to Launch, Amy Corr - Thursday, September 18, 2014
I don't think Gatorade could have picked a better song to p ...
- NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red
Out to Launch, Amy Corr - Tuesday, August 12, 2014
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let ...
- MLB Files Its Objections To FCC's Net Neutrality Fix
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
MLB, the provider of 400,000 hours of streaming video per year (on ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- NEW! Derek Jeter Gets 'RE2PECT' From Baseball Fans And Rivals
Out to Launch, Amy Corr - Monday, July 14, 2014
Even this Mets fan got chills watching Jordan Brand's 90-second tribute ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- The MLB Online: It's 'Groundhog Day' At Commercial Breaks
VidBlog, P.J. Bednarski - Monday, July 14, 2014
Major League Baseball is off for most of this week, which giv ...
- United Celebrates Far-Flung Loyalty
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"The idea is really meant to focus on fans that have mov ...
- Link Up with MapQuest, MLB, For Guide
Around the Net in Video, P.J. Bednarski - Thursday, June 12, 2014
AOL’s MapQuest and MLB.com have partnered to launch an original online vid ...
- Benched BoSox Reporter Jenny Dell Officially Leaves NESN
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, May 29, 2014
Benched Red Sox sideline reporter Jenny Dell officially leaves NESN, the Bost ...
- Baseball-Card Collecting Goes Digital
Out to Launch, Amy Corr - Wednesday, May 28, 2014
Random iPhone App of the week: My inner child is crying abo ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- Houston Astros Have New 'Game' Campaign
MAD, Larissa Faw - Friday, May 2, 2014
The message: baseball is as much about creating fond family memories ...
- Why Baseball Needs Storytelling For Long-term Success
Marketing: Sports, Gordon Plutsky - Tuesday, April 29, 2014
Baseball, America's favorite and somewhat declining pastime, is caught in an interesti ...
- Hope Springs Eternal: Lessons From Opening Day
Marketing: Sports, Jon Last - Tuesday, April 8, 2014
I did something last week that I hadn't done in awhile. ...
- Samsung Told The Selfie Stops At The President
Marketing Daily - Top of the News, Thom Forbes - Friday, April 4, 2014
Samsung may be learning a lesson this week that most of ...
- Oops, Samsung Did It Again!
Social Media Insider, Catharine P. Taylor - Friday, April 4, 2014
For all of the newness of what used to be called n ...