- The Players' Tribune,Tyson Foods Expand Partnership With Branded Video Series
Publishers Daily, Sara Guaglione - Wednesday, April 5, 2017
'The Players' Tribune' has renewed its partnership with Tyson Foods to produ ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- New Seattle Mariners Ad Campaign Sparks Twitter Fight With Rival Oakland A's
MAD, Larissa Faw - Friday, March 17, 2017
One ad shows an Oakland player striking out against Seattle's Felix Hernande ...
- Esurance Partners With TuneIn For MLB Content
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
In addition to the presenting sponsorship of MLB on TuneIn LIVE, t ...
- Fox TV Posts Strong Quarter, Cites Political Sales
Television News Daily, Wayne Friedman - Monday, February 6, 2017
Twentieth-First Century Fox posted strong quarterly advertising as a result of politic ...
- World Series Narrows C3 Ratings Margins
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
For broadcast networks, Fox helped drive the overall improvement with more Wor ...
- Baseball Propels Fox To TV Lead
Television News Daily, Wayne Friedman - Monday, November 14, 2016
A month and a half into the new TV season and surprisingl ...
- NEW! The Sound Of Breaking A 108-Year-Old Curse Is Priceless
Out to Launch, Amy Corr - Friday, November 4, 2016
The sound of breaking a 108-year-old curse is deafening. Just ask anyo ...
- Cover Story: 'SI' Celebrates Cubs Win With Special Cover
Publishers Daily, Erik Sass - Thursday, November 3, 2016
The iconic sports magazine brought is publication date forward by almost ...
- Score! Big Viewership For Final Game Of World Series
Television News Daily, Wayne Friedman - Thursday, November 3, 2016
One of the most dramatic World Series games -- fought to t ...
- The World Series: Brought To You By Television
TVBlog, Adam Buckman - Thursday, November 3, 2016
There are instances when there's no substitute for the real thing. ...
- Fox's World Series Continues To Score Big Ratings
Television News Daily, Wayne Friedman - Monday, October 31, 2016
The Chicago Cubs and the Cleveland Indians series is drawing strong viewershi ...
- Wrigley Celebrates Cubs With 1908 Pricing Promo
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2016
The current suggested retail for a pack of the company's variety ...
- Baseball For All Encourages Girls To Play
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
Just in time for the World Series, Baseball for All is launchi ...
- MLB Network Rolls Out Postseason Campaign
Marketing Daily, Tanya Gazdik - Friday, September 16, 2016
MLB Network will roll out new spots dedicated to teams headed ...
- NEW! Lumber And Baseball: The Perfect Combo
Out to Launch, Larissa Faw - Friday, July 29, 2016
Great Southern Wood Preserving(GSWP) is going all in with Major League Baseba ...
- Voices and Faces Project, Kinetic Tell The 'Ugly Truth' About Child Trafficking
MAD, Larissa Faw - Wednesday, July 13, 2016
Nonprofit The Voices and Faces Project and Kinetic Worldwide used MLB's All-St ...
- NEW! Bryce Harper Is A 'Numbers' Man In Under Armour Ad
Out to Launch, Amy Corr - Tuesday, July 12, 2016
Stoli wants Millennial men to drink what they want. Chipotle launches ...
- Disney Buys Stake In MLB Video Unit
Around the Net in Video, Gavin O'Malley - Friday, July 1, 2016
Walt Disney has agreed to buy a one-third stake in the video-streami ...
- Starwood Hotels Celebrates Canada Day, Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Starwood Hotels & Resorts is celebrating Canada Day early with a summer-lo ...
- BIZ DEV: Amusement Park Named Creative AOR For Los Angeles Angels
Accounts on the Move, Amy Corr - Friday, June 17, 2016
The Los Angeles Angels of Anaheim tapped Amusement Park to handle creativ ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...
- Big Papi Surprises Yankees Fans In B-Dubs Video
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2016
To generate social buzz among the sports lovers who are the restaura ...
- Esurance Continues MLB Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2016
New TV spots include three-time All-Star and World Series Champion Buster Pose ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinne ...
- End Of An Era: Campaign Highlights Braves' Glory Days At Turner Field
MAD, Larissa Faw - Friday, April 8, 2016
This is the last season the Atlanta Braves are playing at Turn ...
- Team Loyalty Big For Cards, Giants, Dodgers
Marketing Daily, Nina Lentini - Sunday, April 10, 2016
Brand Keys' Sports Fan Loyalty Index, which measures all teams in t ...
- Yahoo Live Streaming Major League Baseball Games
Around the Net in Video, Gavin O'Malley - Wednesday, April 6, 2016
Every day this baseball season, Yahoo will offer a free live stream ...