Mastercard created a 60-second video that highlights the support and fandom felt by the Cubs. Interviewed outside Wrigley Field, folks young and old describe their love for their team. One emotional moments came from two sisters holding paper face masks of their deceased grandmother, a lifelong Cubs fan. They promised to take her to a Cubs' World Series game and they did.
Once the Cubs officially won, a MasterCard-branded decibel reader showed the Cubs crowd went past 100 decibels, a priceless level.
McCann XBC created the campaign.