- Clemente Museum, MARC USA Launch Petition To Retire Number 42
Out to Launch, Larissa Faw - Friday, July 14, 2017
The Roberto Clemente Museum and advertising agency MARC USA are launching ...
- TuneIn Celebrates The Long Ball
Marketing Daily, Aaron Baar - Monday, July 10, 2017
"The All-Star break is a real celebration of all things baseball, a ...
- Millennial Baseball Fans Pair Watching With Mobile Activities
Marketing Daily, Tanya Gazdik - Friday, July 7, 2017
According to Nielsen Sports 360 research, 81% of Millennials use their mobi ...
- Hefty Flips For A Little Fun
Marketing Daily, Aaron Baar - Tuesday, June 13, 2017
"Hefty has always been a brand with a good sense of humo ...
- Citi Pitches Double Cash Card Campaign With Mets' Syndergaard, Comic Jim Breuer
Marketing Daily, Barry Janoff - Thursday, June 8, 2017
The use of Mets players, broadcasters and fans is organic as t ...
- Cholula Hot Sauce Partners With MLB's Noah Syndergaard
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2017
"First and foremost, the Order of Cholula was created to bring togeth ...
- Buster Posey Gives Pep Talks In Latest Esurance Campaign
Out to Launch, Amy Corr - Wednesday, May 24, 2017
Buster Posey, catcher for the San Francisco Giants, gives pep talks ...
- Facebook To Stream MLB Games
The Social Graf, Erik Sass - Friday, May 19, 2017
The partnership is the latest such agreement between Facebook and a p ...
- McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
MAD, Larissa Faw - Monday, May 15, 2017
In an effort to align more with local promotions and events, McDonald ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, May 16, 2017
On Monday (5/15), ESPN uploaded an image to the network's official Instagr ...
- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last ye ...
- Sheraton Hotels & Resorts 'Go Beyond' With MLB Partnership
Out to Launch, Amy Corr - Wednesday, April 26, 2017
If you don't think women can do everything, check out this ...
- MLB Players Launching Social App
The Social Graf, Erik Sass - Friday, April 21, 2017
The app, called Infield Chatter, is intended to give the players mo ...
- Regional Sports Networks Gain Favor Among TV Marketers
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Across 29 regional sports networks, Barclays Research notes there have been s ...
- 'Infield Chatter' App Lets MLB Players Get Social
VidBlog, P.J. Bednarski - Tuesday, April 18, 2017
The Major League Baseball Players Association launched a social app for M ...
- Let's Play Ball: Sports Sponsorship Hits And Misses
Online Spin, Maarten Albarda - Monday, April 10, 2017
Many of you know that I am a bit of a spo ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- The Players' Tribune,Tyson Foods Expand Partnership With Branded Video Series
Publishers Daily, Sara Guaglione - Wednesday, April 5, 2017
'The Players' Tribune' has renewed its partnership with Tyson Foods to produ ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- New Seattle Mariners Ad Campaign Sparks Twitter Fight With Rival Oakland A's
MAD, Larissa Faw - Friday, March 17, 2017
One ad shows an Oakland player striking out against Seattle's Felix Hernande ...
- Esurance Partners With TuneIn For MLB Content
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
In addition to the presenting sponsorship of MLB on TuneIn LIVE, t ...
- Fox TV Posts Strong Quarter, Cites Political Sales
Television News Daily, Wayne Friedman - Monday, February 6, 2017
Twentieth-First Century Fox posted strong quarterly advertising as a result of politic ...
- World Series Narrows C3 Ratings Margins
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
For broadcast networks, Fox helped drive the overall improvement with more Wor ...
- Baseball Propels Fox To TV Lead
Television News Daily, Wayne Friedman - Monday, November 14, 2016
A month and a half into the new TV season and surprisingl ...
- NEW! The Sound Of Breaking A 108-Year-Old Curse Is Priceless
Out to Launch, Amy Corr - Friday, November 4, 2016
The sound of breaking a 108-year-old curse is deafening. Just ask anyo ...
- Cover Story: 'SI' Celebrates Cubs Win With Special Cover
Publishers Daily, Erik Sass - Thursday, November 3, 2016
The iconic sports magazine brought is publication date forward by almost ...
- Score! Big Viewership For Final Game Of World Series
Television News Daily, Wayne Friedman - Thursday, November 3, 2016
One of the most dramatic World Series games -- fought to t ...
- The World Series: Brought To You By Television
TVBlog, Adam Buckman - Thursday, November 3, 2016
There are instances when there's no substitute for the real thing. ...
- Fox's World Series Continues To Score Big Ratings
Television News Daily, Wayne Friedman - Monday, October 31, 2016
The Chicago Cubs and the Cleveland Indians series is drawing strong viewershi ...