- Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
On Tuesday, team owners and players agreed to a shortened, regular-season 60-ga ...
- The Joy And Life-Affirming Beauty Of Baseball
MediaDailyNews, Roy Elvove - Tuesday, April 7, 2020
When people are once again free to roam around...to be outdoors...baseball, wi ...
- The Astros Cheated In The 2017 World Series. Will It Impact TV Sponsorships?
TV Watch, Wayne Friedman - Wednesday, February 19, 2020
The Astros, who won the World Series in 2017, have been caug ...
- World Series Game 7 Scores 21.2 Million TV Viewers
Television News Daily, Wayne Friedman - Thursday, October 31, 2019
Despite a slow start, World Series TV ratings rose steadily on F ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewer ...
- YouTube Inks Deal To Stream MLB Games
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The 13-game package will stream on the MLB channel on YouTube platfor ...
- By 2020, Esports Could Strike Out Major League Baseball
MediaDailyNews, Angela Johnson - Monday, April 29, 2019
This year, we are on target to reach the tipping point, whe ...
- MLB.TV, HBO Now Score Highest In Password Sharing
TV Watch, Wayne Friedman - Tuesday, April 2, 2019
At the same time, according to the study, MLB.TV is only us ...
- Google Debuts 'Help' Campaign On MLB Opening Day, NCAA Sweet 16
Digital News Daily, Laurie Sullivan - Thursday, March 28, 2019
Google licensed the Beatles song "Help!" as the soundtrack to tell t ...
- Amazon Channels Adds MLB.TV Offerings
Digital News Daily, Alex Weprin - Wednesday, March 20, 2019
Amazon Prime Video Channels is the tech giant's subscription bundling service, connecti ...
- 'The Players Tribune' Acquires Unscriptd To Create Mobile App, Grow Athletic Community
Publishers Daily, Sara Guaglione - Wednesday, December 5, 2018
This is the first media acquisition by The Players' Tribune. That includ ...
- DAZN Strikes Deal To Stream MLB Cut-Ins, Hopes to Grow Audience
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
DAZN's three-year deal with MLB is worth around $300 million, built arou ...
- Baseball, You're Killing Me
Television News Daily, Gary Holmes - Tuesday, October 30, 2018
It leaves me sleep-deprived and stressed-out after a roller coaster of emotio ...
- Google Assistant Teams With Major League Baseball
AI & IoT Daily, Chuck Martin - Friday, October 12, 2018
Google's smart agent Google Assistant will be featured in integrations across platfor ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- 2018 MLB's TV National Ad Revenues Remain Stable
Television News Daily, Wayne Friedman - Wednesday, October 3, 2018
National TV ad revenue for regular-season Major League Baseball games looks ...
- 'American Masters' Only Partially Explains Williams' Hitting Prowess
TVBlog, Adam Buckman - Monday, July 23, 2018
The new "American Masters" profile of Ted Williams on PBS might ...
- Lexus Donations To Greater Boston Food Bank Climbing
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
Every time a Boston pitcher strikes out the opposing baseball team's batte ...
- Play Ball: It's Over-The-Top Season
Television News Daily, Gary Holmes - Wednesday, April 4, 2018
Last week was the beginning of the baseball season, but in o ...
- Twitter, MLB Renew Live Streaming Deal
Digital News Daily, Alex Weprin - Tuesday, April 3, 2018
One weekday afternoon game a week will air on the social networ ...
- SF Giants, 215 McCann Celebrate Teams 60th Year Out West
Out to Launch, Larissa Faw - Monday, March 26, 2018
On the team's 60th Anniversary, 215 McCann has developed the San Francis ...
- MLB, Barbasol Ink New Sponsorship Deal
Out to Launch, Steve McClellan - Thursday, March 15, 2018
Barbasol next year celebrates its 100th anniversary and plans to utilize th ...
- YouTube TV Expands Marketing Deal With MLB
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
YouTube TV will be presenting sponsor for the 2018 and 2019 Wor ...
- SF Giants Appoint 215 McCann As Its New AOR
Accounts on the Move, Larissa Faw - Wednesday, February 14, 2018
The San Francisco Giants, the Major League Baseball team, has appointed 2 ...
- MLB Sponsorship Spending Climbs 8% To $892 Million
MAD, Steve McClellan - Thursday, November 2, 2017
WPP's ESP attributed the increase in part to expanded sponsorship inventory f ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, October 18, 2017
1.38M Instagram engagements supported a 19% increase in overall engagement for ES ...
- TV Takes You There: The Joys Of Postseason Baseball
TVBlog, Adam Buckman - Wednesday, October 11, 2017
Once you are engaged with one of these epic games, grazing t ...
- How YouTube TV Might Tie MLB Sponsorship Into Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 4, 2017
On Tuesday, MLB announced a partnership with YouTube that names Google's vid ...
- YouTube TV Is Presenting Sponsor Of World Series
Television News Daily, Wayne Friedman - Tuesday, October 3, 2017
YouTube TV will be the main World Series sponsor, with regular ...
- Baseball's Twins Selects Carmichael Lynch For AOR Duties
Accounts on the Move, Steve McClellan - Thursday, September 14, 2017
The Minnesota Twins baseball team has selected Minneapolis-based creative agency Carmichael Lyn ...