- SF Giants, 215 McCann Celebrate Teams 60th Year Out West
Out to Launch, Larissa Faw - Monday, March 26, 2018
On the team's 60th Anniversary, 215 McCann has developed the San Francis ...
- MLB, Barbasol Ink New Sponsorship Deal
Out to Launch, Steve McClellan - Thursday, March 15, 2018
Barbasol next year celebrates its 100th anniversary and plans to utilize th ...
- YouTube TV Expands Marketing Deal With MLB
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
YouTube TV will be presenting sponsor for the 2018 and 2019 Wor ...
- SF Giants Appoint 215 McCann As Its New AOR
Accounts on the Move, Larissa Faw - Wednesday, February 14, 2018
The San Francisco Giants, the Major League Baseball team, has appointed 2 ...
- MLB Sponsorship Spending Climbs 8% To $892 Million
MAD, Steve McClellan - Thursday, November 2, 2017
WPP's ESP attributed the increase in part to expanded sponsorship inventory f ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, October 18, 2017
1.38M Instagram engagements supported a 19% increase in overall engagement for ES ...
- TV Takes You There: The Joys Of Postseason Baseball
TVBlog, Adam Buckman - Wednesday, October 11, 2017
Once you are engaged with one of these epic games, grazing t ...
- How YouTube TV Might Tie MLB Sponsorship Into Search Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, October 4, 2017
On Tuesday, MLB announced a partnership with YouTube that names Google's vid ...
- YouTube TV Is Presenting Sponsor Of World Series
Television News Daily, Wayne Friedman - Tuesday, October 3, 2017
YouTube TV will be the main World Series sponsor, with regular ...
- Baseball's Twins Selects Carmichael Lynch For AOR Duties
Accounts on the Move, Steve McClellan - Thursday, September 14, 2017
The Minnesota Twins baseball team has selected Minneapolis-based creative agency Carmichael Lyn ...
- Clemente Museum, MARC USA Launch Petition To Retire Number 42
Out to Launch, Larissa Faw - Friday, July 14, 2017
The Roberto Clemente Museum and advertising agency MARC USA are launching ...
- TuneIn Celebrates The Long Ball
Marketing Daily, Aaron Baar - Monday, July 10, 2017
"The All-Star break is a real celebration of all things baseball, a ...
- Millennial Baseball Fans Pair Watching With Mobile Activities
Marketing Daily, Tanya Gazdik - Friday, July 7, 2017
According to Nielsen Sports 360 research, 81% of Millennials use their mobi ...
- Hefty Flips For A Little Fun
Marketing Daily, Aaron Baar - Tuesday, June 13, 2017
"Hefty has always been a brand with a good sense of humo ...
- Citi Pitches Double Cash Card Campaign With Mets' Syndergaard, Comic Jim Breuer
Marketing Daily, Barry Janoff - Thursday, June 8, 2017
The use of Mets players, broadcasters and fans is organic as t ...
- Cholula Hot Sauce Partners With MLB's Noah Syndergaard
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2017
"First and foremost, the Order of Cholula was created to bring togeth ...
- Buster Posey Gives Pep Talks In Latest Esurance Campaign
Out to Launch, Amy Corr - Wednesday, May 24, 2017
Buster Posey, catcher for the San Francisco Giants, gives pep talks ...
- Facebook To Stream MLB Games
The Social Graf, Erik Sass - Friday, May 19, 2017
The partnership is the latest such agreement between Facebook and a p ...
- McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
MAD, Larissa Faw - Monday, May 15, 2017
In an effort to align more with local promotions and events, McDonald ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, May 16, 2017
On Monday (5/15), ESPN uploaded an image to the network's official Instagr ...
- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last ye ...
- Sheraton Hotels & Resorts 'Go Beyond' With MLB Partnership
Out to Launch, Amy Corr - Wednesday, April 26, 2017
If you don't think women can do everything, check out this ...
- MLB Players Launching Social App
The Social Graf, Erik Sass - Friday, April 21, 2017
The app, called Infield Chatter, is intended to give the players mo ...
- Regional Sports Networks Gain Favor Among TV Marketers
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Across 29 regional sports networks, Barclays Research notes there have been s ...
- 'Infield Chatter' App Lets MLB Players Get Social
VidBlog, P.J. Bednarski - Tuesday, April 18, 2017
The Major League Baseball Players Association launched a social app for M ...
- Let's Play Ball: Sports Sponsorship Hits And Misses
Online Spin, Maarten Albarda - Monday, April 10, 2017
Many of you know that I am a bit of a spo ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- The Players' Tribune,Tyson Foods Expand Partnership With Branded Video Series
Publishers Daily, Sara Guaglione - Wednesday, April 5, 2017
'The Players' Tribune' has renewed its partnership with Tyson Foods to produ ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...