- AT&T Helps Fans Thank The Yankees' 'Mo'
Marketing Daily, Aaron Baar - Thursday, July 11, 2013
The company, which has been a longtime sponsor of Rivera's Yankees, h ...
- Chevrolet Impala Strikes Out With Baseball Analogy
Video Critique, Larry Dobrow - Wednesday, July 3, 2013
What I love most about the 4th of July is that, 2 ...
- Boston's Pedroia Turns Cartoon For Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
A new TV ad campaign from Boston's Salem Five bank features ...
- MLB's First Telerobotic Pitch Thrown By Boy 1,800 Miles From Stadium
Creative Media Blog, Amy Corr - Monday, July 1, 2013
On June 12, Nick LeGrande, a 13-year-old from Kansas City, Mo., thr ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Oakley Inks Deal With MLB Properties
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- MLB, BlackBerry Host Twitter 'Takeover'
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
Major League Baseball is closing the virtual ballpark gates for a n ...
- Major League Baseball Extends YouTube Offerings
MediaDailyNews, Mark Walsh - Monday, April 29, 2013
YouTube and Major League Baseball Advanced Media on Monday announced an expansi ...
- Online Experience Drives Tourney Participation At Delaware Sports Complex
Marketing: Sports, Bryan House - Friday, April 26, 2013
Near the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Chevrolet Goes To Bat For Impala
Marketing Daily, Karl Greenberg - Wednesday, April 24, 2013
Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May laun ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- Q&A: MiLB CMO Michael Hand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Minor League Baseball has long been a hit with players, fans, owne ...
- A Real Catch: How Baseball Connects With Mom
Engage:Moms, Patti Minglin - Tuesday, April 9, 2013
Last week was the official start of the baseball season and wi ...
- MLB Inks Deal With Kellogg
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Kellogg and MLB have inked a multi-year that makes the CPG compa ...
- Slugger, Via Social, Seeks Next Crop of Heavy Hitters
Marketing Daily, Sarah Mahoney - Friday, April 5, 2013
Working on Facebook, Instagram, Pinterest, Twitter and Slugger.com, those who enter ha ...
- At Bat 13 Hits 4M Downloads Five Days Into Season
Raw, Mark Walsh - Monday, April 8, 2013
It took just five days into the 2013 baseball season for MLB.com&rsquo ...
- MLB's Opening Day Marketing Stunt
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 3, 2013
The Los Angeles Dodgers' celebrity video introducing surprise guest Sandy Koufax w ...
- Chevrolet Wears A Tux For Impala
Marketing Daily, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning th ...
- NY Yankees Score Highest Media Value For Baseball
MediaDailyNews, Wayne Friedman - Friday, March 29, 2013
What is the biggest baseball brand? Look for the pinstripes among playe ...
- Chevrolet Gets A Tux Guy For Impala
Raw, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala starting th ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Walking The Line Between Remembering And Marketing Jackie Robinson
Marketing: Sports, Barry Janoff - Tuesday, March 26, 2013
Hollywood could not have scripted Mariano Rivera's retirement any better. ...
- CBS, Turner Boast Best March Madness Numbers
MediaDailyNews, Wayne Friedman - Monday, March 25, 2013
CBS and Turner cable networks collectively tout the best March Madness ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- Mobile Madness: College Basketball's Digital Experience Grows
Marketing: Sports, Bryan House - Friday, March 22, 2013
Nothing brings passionate and casual sports fans together quite like March Madnes ...
- Hyundai Goes To Bat For The Mets
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
Hyundai Motor America has just signed a multi-year partnership for naming righ ...