- What The World Baseball Classic Can Teach Us About 'All-Star Games'
Marketing: Sports, Jon Last - Tuesday, March 12, 2013
As a baseball junkie, it's not a surprise that the advent a ...
- MLB Fan Cave Goes Global For Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The high-tech decked-out destination in New York will be home to ...
- MetLife To Sponsor World Baseball Classic
MediaDailyNews, David Goetzl - Monday, February 18, 2013
MetLife has inked a multipart deal to sponsor next month's World Baseba ...
- Capobianco Upped To Director, National Sales, YES Network
MediaDailyNews, Fern Siegel - Wednesday, January 30, 2013
Joe Capobianco has been promoted to director, national sales at the Y ...
- Chicago Cubs Versus Rooftops
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
The relationship between the Chicago Cubs and the rooftop businesses overlooking Wrigl ...
- LA Dodgers Names Walton Isaacson AOR
MediaDailyNews, Laurie Sullivan - Wednesday, January 23, 2013
The Los Angeles Dodgers said Walton Isaacson has been named the team ...
- T-Mobile Helps MLB With Dugout Calls (And More)
Marketing Daily, Aaron Baar - Friday, January 11, 2013
T-Mobile USA has signed on as the wireless company for Major Leag ...
- T-Mobile Is MLB Wireless Sponsor
Online Media Daily, Fern Siegel - Wednesday, January 9, 2013
T-Mobile and Major League Baseball announced that T-Mobile is now the offici ...
- Fox Sports Expected To Enlarge LA Dodgers Deal
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
Fox Sports' Prime Ticket looks to be extending the TV rights ...
- News Corp., YES Network Deal Worth $1.5B
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
When the deal with YES Network closes, News Corp. will start wi ...
- 'Denver Post' Shops Stake In Baseball's Rockies
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
The Denver Post is shopping its minority stake in the baseball te ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- Fox Trumps Rivals With World Series, NFL
MediaDailyNews, Wayne Friedman - Monday, October 29, 2012
With the tag-team of early NFL coverage on Sunday and what turn ...
- Fox Scores With Game 1, World Series
MediaDailyNews, Wayne Friedman - Thursday, October 25, 2012
Fox gained steam on Wednesday -- winning the night with Game O ...
- The Who Backs World Series
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
During Fox Sports' coverage of the 2012 World Series, in which t ...
- MLB.com Hits New Record
Online Media Daily, Mark Walsh - Friday, October 12, 2012
MLB.com said it set a new one-day record Oct. 11, with 2 ...
- Budweiser Donates $2.5 Million As Part Of MLB Promo
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2012
Budweiser is donating $2.5 million to provide families of U.S. military wi ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- Edward Jones Creates MLB 'Chatting' Cage
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
To stand out from the proliferation of do-it-yourself and pure-digital plays ...
- MLB Plays Ball With Fox, Turner
MediaDailyNews, Fern Siegel - Thursday, September 20, 2012
Major League Baseball has finalized its media deals through 2021. ...
- Can iPhone Unseat The Sports Ticket?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 20, 2012
AllThingsD gets up close and personal with Passbook -- a new featu ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Turner Broadcasting Buys The Bleacher Report Site
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Repor ...
- IMG Invests In Bloomberg Sports
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
In a sort of private-equity realm, IMG has made an investment ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Our First-Ever Fan Experience Index Ball Park Rankings
Marketing: Sports, Jon Last - Tuesday, July 10, 2012
Here we are at the All-Star Break. The pennant races are taki ...