- MLB's Opening Day Marketing Stunt
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 3, 2013
The Los Angeles Dodgers' celebrity video introducing surprise guest Sandy Koufax w ...
- Chevrolet Wears A Tux For Impala
Marketing Daily, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning th ...
- NY Yankees Score Highest Media Value For Baseball
MediaDailyNews, Wayne Friedman - Friday, March 29, 2013
What is the biggest baseball brand? Look for the pinstripes among playe ...
- Chevrolet Gets A Tux Guy For Impala
Raw, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala starting th ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Walking The Line Between Remembering And Marketing Jackie Robinson
Marketing: Sports, Barry Janoff - Tuesday, March 26, 2013
Hollywood could not have scripted Mariano Rivera's retirement any better. ...
- CBS, Turner Boast Best March Madness Numbers
MediaDailyNews, Wayne Friedman - Monday, March 25, 2013
CBS and Turner cable networks collectively tout the best March Madness ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- Mobile Madness: College Basketball's Digital Experience Grows
Marketing: Sports, Bryan House - Friday, March 22, 2013
Nothing brings passionate and casual sports fans together quite like March Madnes ...
- Hyundai Goes To Bat For The Mets
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
Hyundai Motor America has just signed a multi-year partnership for naming righ ...
- What The World Baseball Classic Can Teach Us About 'All-Star Games'
Marketing: Sports, Jon Last - Tuesday, March 12, 2013
As a baseball junkie, it's not a surprise that the advent a ...
- MLB Fan Cave Goes Global For Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The high-tech decked-out destination in New York will be home to ...
- MetLife To Sponsor World Baseball Classic
MediaDailyNews, David Goetzl - Monday, February 18, 2013
MetLife has inked a multipart deal to sponsor next month's World Baseba ...
- Capobianco Upped To Director, National Sales, YES Network
MediaDailyNews, Fern Siegel - Wednesday, January 30, 2013
Joe Capobianco has been promoted to director, national sales at the Y ...
- Chicago Cubs Versus Rooftops
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
The relationship between the Chicago Cubs and the rooftop businesses overlooking Wrigl ...
- LA Dodgers Names Walton Isaacson AOR
MediaDailyNews, Laurie Sullivan - Wednesday, January 23, 2013
The Los Angeles Dodgers said Walton Isaacson has been named the team ...
- T-Mobile Helps MLB With Dugout Calls (And More)
Marketing Daily, Aaron Baar - Friday, January 11, 2013
T-Mobile USA has signed on as the wireless company for Major Leag ...
- T-Mobile Is MLB Wireless Sponsor
Online Media Daily, Fern Siegel - Wednesday, January 9, 2013
T-Mobile and Major League Baseball announced that T-Mobile is now the offici ...
- Fox Sports Expected To Enlarge LA Dodgers Deal
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
Fox Sports' Prime Ticket looks to be extending the TV rights ...
- News Corp., YES Network Deal Worth $1.5B
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
When the deal with YES Network closes, News Corp. will start wi ...
- 'Denver Post' Shops Stake In Baseball's Rockies
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
The Denver Post is shopping its minority stake in the baseball te ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- Fox Trumps Rivals With World Series, NFL
MediaDailyNews, Wayne Friedman - Monday, October 29, 2012
With the tag-team of early NFL coverage on Sunday and what turn ...
- Fox Scores With Game 1, World Series
MediaDailyNews, Wayne Friedman - Thursday, October 25, 2012
Fox gained steam on Wednesday -- winning the night with Game O ...
- The Who Backs World Series
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
During Fox Sports' coverage of the 2012 World Series, in which t ...
- MLB.com Hits New Record
Online Media Daily, Mark Walsh - Friday, October 12, 2012
MLB.com said it set a new one-day record Oct. 11, with 2 ...
- Budweiser Donates $2.5 Million As Part Of MLB Promo
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2012
Budweiser is donating $2.5 million to provide families of U.S. military wi ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- Edward Jones Creates MLB 'Chatting' Cage
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
To stand out from the proliferation of do-it-yourself and pure-digital plays ...
- MLB Plays Ball With Fox, Turner
MediaDailyNews, Fern Siegel - Thursday, September 20, 2012
Major League Baseball has finalized its media deals through 2021. ...