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Q&A: MiLB CMO Michael Hand

Minor League Baseball has long been a hit with players, fans, owners and local businesses, but now MiLB wants to become a hit with companies and marketers at a national level. However, as MiLB CMO Michael Hand explains in this Q&A, even with its popularity — 41 million-plus attendance — more than $700 million in annual revenue and unique promotions ("Free Funeral Night," "Farewell to Twinkie Night"), the major challenge is getting corporate America to buy into the organization's new marketing mantra: "160 Teams. One Brand."

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