- Chevrolet Goes Grassroots For MLB
MediaDailyNews, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Kansas City Gets Social for All-Star Game
The Social Graf, Erik Sass - Wednesday, June 20, 2012
While "Kansas City Twitter" sounds like a dance step circa 1919, ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Bank of America Launches Two Efforts
Marketing Daily, Tanya Gazdik - Monday, June 4, 2012
Bank of America is launching two advertising efforts, one for its Merri ...
- Sirius XM Carries MLB Broadcasts Online
MediaDailyNews, Erik Sass - Tuesday, May 8, 2012
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...
- MLB.com At Bat 12 Hits 3 Million Downloads
Online Media Daily, Mark Walsh - Thursday, April 12, 2012
The MLB.com At Bat app ranks as the top-grossing app for t ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- Chevrolet Launches Baseball Ads
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet brings back baseball. And apple pie and, you know the res ...
- Chevrolet Pitches Baseball Ads
MediaDailyNews, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet is launching ads marketing the beginning of the baseball season a ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analyti ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- Sports Pulls Cable Ahead of Broadcast
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
Cable networks continue to pop into the big time, being directly competiti ...
- Q&A: MLB Faces Post-Season Challenges Of Time, Money, NFL
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
With the NFL scoring record TV numbers and fan support at ...
- Friendly's Navigating Some Not-So-Friendly Waters
Marketing Daily - Top of the News, Thom Forbes - Friday, September 30, 2011
It's a bleak Friday in New England, and I'm not even goi ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- ComScore To Measure MLB.com Traffic
Online Media Daily, - Monday, August 15, 2011
Major League Baseball has adopted comScore's UDM methodology for measurement of i ...
- San Fran Giants To Host A "Star Wars" Day
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
The San Francisco Giants are fêting the dweebs on Sunday, Sept. ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...