- Can iPhone Unseat The Sports Ticket?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 20, 2012
AllThingsD gets up close and personal with Passbook -- a new featu ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Turner Broadcasting Buys The Bleacher Report Site
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Repor ...
- IMG Invests In Bloomberg Sports
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
In a sort of private-equity realm, IMG has made an investment ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Our First-Ever Fan Experience Index Ball Park Rankings
Marketing: Sports, Jon Last - Tuesday, July 10, 2012
Here we are at the All-Star Break. The pennant races are taki ...
- Chevrolet Goes Grassroots For MLB
MediaDailyNews, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...
- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Kansas City Gets Social for All-Star Game
The Social Graf, Erik Sass - Wednesday, June 20, 2012
While "Kansas City Twitter" sounds like a dance step circa 1919, ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Bank of America Launches Two Efforts
Marketing Daily, Tanya Gazdik - Monday, June 4, 2012
Bank of America is launching two advertising efforts, one for its Merri ...
- Sirius XM Carries MLB Broadcasts Online
MediaDailyNews, Erik Sass - Tuesday, May 8, 2012
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...
- MLB.com At Bat 12 Hits 3 Million Downloads
Online Media Daily, Mark Walsh - Thursday, April 12, 2012
The MLB.com At Bat app ranks as the top-grossing app for t ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- Chevrolet Launches Baseball Ads
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet brings back baseball. And apple pie and, you know the res ...
- Chevrolet Pitches Baseball Ads
MediaDailyNews, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet is launching ads marketing the beginning of the baseball season a ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analyti ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...