- Baseball, Hot Dogs, Apple Pie And ... Volt?
Marketing Daily, Karl Greenberg - Wednesday, July 13, 2011
With the deal Chevrolet gets exclusive category rights, and presenting sponsorship ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- Brand Jeter Hits One Out Of The Park
Marketing Daily - Top of the News, Thom Forbes - Monday, July 11, 2011
There was a huge hit in New York over the weekend a ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- Ball Four: NYTCO Sells Most of Red Sox Stake
MediaDailyNews, Erik Sass - Wednesday, July 6, 2011
After several years on the auction block, the New York Times C ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Go Viral or Go Home: How To Make The Fake Look Real
VidBlog, Larry Dobrow - Wednesday, May 18, 2011
At least once a week, I receive dispatches from "readers" who gent ...
- Yokohama Boosts Sports Marketing
Marketing Daily, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor the Philadelphia Phillies. The agreeme ...
- Delta Backs MLB Civil Rights Game
Marketing Daily, - Friday, May 6, 2011
Delta Air Lines will be title sponsor of the MLB Civil Righ ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- New Balance Signs Multiyear Deal with Boston RedSox
Marketing Daily, - Tuesday, April 5, 2011
New Balance, which already has marketing agreements with several members of t ...
- Volvo Sponsors MLB.com's Bat 11
Marketing Daily, Mark Walsh - Friday, April 1, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- Volvo Sponsors MLB.com's Bat 11
Online Media Daily, Mark Walsh - Thursday, March 31, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- MLB Games Free on Mobile Apps, Courtesy Of Volvo
Around the Net In Media, Phyllis Fine - Thursday, March 31, 2011
Free. It's not a word you hear every day. For the mon ...
- So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a compl ...
- Popular Baseball Players Score With Brand Marketers
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
A big baseball market and big names can secure players big dea ...
- Cleveland Indians Add Special (Non-Virtual) Area for Social Media Fans
The Social Graf, Erik Sass - Thursday, March 24, 2011
Social media just seems to lend itself especially well to certain sub-culture ...
- MLB Extends Deal With Victoria's Secret
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
Major League Baseball wants to appeal to more women. Thus, the leag ...
- Facebook Streaming MLB Pre-Season
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 16, 2011
Major League Baseball is broadcasting one spring training game per day li ...
- Mazda Sponsors All-Star Baseball In Japan
Marketing Daily, - Wednesday, March 2, 2011
Mazda Motor Corporation has signed as the main sponsor for Japan's all-st ...
- Delta Airlines Cleared For Landing In St. Louis
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Delta and the St. Louis Cardinals have signed a partnership that mak ...
- MLB.com At Bat 11 Takes App Stores By Storm
VidBlog, Steve Smith - Monday, February 28, 2011
Digital veterans may recall that across the history of online media, spor ...
- Baseball Legend John Franco Pitches For Credit Union
Marketing Daily, - Saturday, February 19, 2011
Baseball great John Franco has been named the new spokesperson for Municip ...
- MLB Players, Execs Visit U.S. Ambassador To D.R.
Marketing Daily, - Friday, January 28, 2011
Major League Baseball executives will visit and 40 Major League stopped ...
- Baseball Takes Giants Step To Reach Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 25, 2011
Brrrrrrrrr. If this isn't weather for the
Hot Stove League, ...
- Showtime, MLB Produce S.F. Giants Series
MediaDailyNews, David Goetzl - Monday, January 17, 2011
On the heels of HBO's increasing success with behind-the-scenes sports series, Showti ...