- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- Sports Pulls Cable Ahead of Broadcast
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
Cable networks continue to pop into the big time, being directly competiti ...
- Q&A: MLB Faces Post-Season Challenges Of Time, Money, NFL
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
With the NFL scoring record TV numbers and fan support at ...
- Friendly's Navigating Some Not-So-Friendly Waters
Marketing Daily - Top of the News, Thom Forbes - Friday, September 30, 2011
It's a bleak Friday in New England, and I'm not even goi ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- ComScore To Measure MLB.com Traffic
Online Media Daily, - Monday, August 15, 2011
Major League Baseball has adopted comScore's UDM methodology for measurement of i ...
- San Fran Giants To Host A "Star Wars" Day
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
The San Francisco Giants are fêting the dweebs on Sunday, Sept. ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- Baseball, Hot Dogs, Apple Pie And ... Volt?
Marketing Daily, Karl Greenberg - Wednesday, July 13, 2011
With the deal Chevrolet gets exclusive category rights, and presenting sponsorship ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- Brand Jeter Hits One Out Of The Park
Marketing Daily - Top of the News, Thom Forbes - Monday, July 11, 2011
There was a huge hit in New York over the weekend a ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- Ball Four: NYTCO Sells Most of Red Sox Stake
MediaDailyNews, Erik Sass - Wednesday, July 6, 2011
After several years on the auction block, the New York Times C ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Go Viral or Go Home: How To Make The Fake Look Real
VidBlog, Larry Dobrow - Wednesday, May 18, 2011
At least once a week, I receive dispatches from "readers" who gent ...
- Yokohama Boosts Sports Marketing
Marketing Daily, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor the Philadelphia Phillies. The agreeme ...
- Delta Backs MLB Civil Rights Game
Marketing Daily, - Friday, May 6, 2011
Delta Air Lines will be title sponsor of the MLB Civil Righ ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- New Balance Signs Multiyear Deal with Boston RedSox
Marketing Daily, - Tuesday, April 5, 2011
New Balance, which already has marketing agreements with several members of t ...
- Volvo Sponsors MLB.com's Bat 11
Marketing Daily, Mark Walsh - Friday, April 1, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- Volvo Sponsors MLB.com's Bat 11
Online Media Daily, Mark Walsh - Thursday, March 31, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- MLB Games Free on Mobile Apps, Courtesy Of Volvo
Around the Net In Media, Phyllis Fine - Thursday, March 31, 2011
Free. It's not a word you hear every day. For the mon ...
- So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a compl ...
- Popular Baseball Players Score With Brand Marketers
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
A big baseball market and big names can secure players big dea ...