- Chevrolet Pitches Baseball Ads
MediaDailyNews, Karl Greenberg - Wednesday, April 4, 2012
Chevrolet is launching ads marketing the beginning of the baseball season a ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analyti ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- Sports Pulls Cable Ahead of Broadcast
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
Cable networks continue to pop into the big time, being directly competiti ...
- Q&A: MLB Faces Post-Season Challenges Of Time, Money, NFL
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
With the NFL scoring record TV numbers and fan support at ...
- Friendly's Navigating Some Not-So-Friendly Waters
Marketing Daily - Top of the News, Thom Forbes - Friday, September 30, 2011
It's a bleak Friday in New England, and I'm not even goi ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- ComScore To Measure MLB.com Traffic
Online Media Daily, - Monday, August 15, 2011
Major League Baseball has adopted comScore's UDM methodology for measurement of i ...
- San Fran Giants To Host A "Star Wars" Day
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
The San Francisco Giants are fêting the dweebs on Sunday, Sept. ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- Baseball, Hot Dogs, Apple Pie And ... Volt?
Marketing Daily, Karl Greenberg - Wednesday, July 13, 2011
With the deal Chevrolet gets exclusive category rights, and presenting sponsorship ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- Brand Jeter Hits One Out Of The Park
Marketing Daily - Top of the News, Thom Forbes - Monday, July 11, 2011
There was a huge hit in New York over the weekend a ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- Ball Four: NYTCO Sells Most of Red Sox Stake
MediaDailyNews, Erik Sass - Wednesday, July 6, 2011
After several years on the auction block, the New York Times C ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Go Viral or Go Home: How To Make The Fake Look Real
VidBlog, Larry Dobrow - Wednesday, May 18, 2011
At least once a week, I receive dispatches from "readers" who gent ...
- Yokohama Boosts Sports Marketing
Marketing Daily, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor the Philadelphia Phillies. The agreeme ...
- Delta Backs MLB Civil Rights Game
Marketing Daily, - Friday, May 6, 2011
Delta Air Lines will be title sponsor of the MLB Civil Righ ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...