- Anheuser-Busch, MLB Renew Sponsorship
Around the Net In Media, Fern Siegel - Sunday, January 2, 2011
Major League Baseball and Anheuser-Busch have kissed and made up. After bo ...
- Halladay 2K's Baseball Cover Athlete
Marketing Daily, - Monday, November 15, 2010
Roy Halladay may not have led the Philadelphia Phillies to the Wor ...
- Top 5 Buzz Gainers Of The MLB Post-Season
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
...
- Topps Seeks Top Baseball Card From Among 100 Since 1952
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
To help celebrate its 60th anniversary, Topps is soliciting votes to fi ...
- NFL Kicks World Series Ratings-Wise
MediaDailyNews, David Goetzl - Monday, November 1, 2010
The NFL has proven to be the new American pastime again ...
- Early World Series Strikes Out On Ratings Front
MediaDailyNews, Wayne Friedman - Thursday, October 28, 2010
Fox's first game of the World Series pulled in 25% less ratin ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- NFL Faces Off Against World Series
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
The World Series will receive added competition from the NFL this yea ...
- MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Baseball has signed a deal with Mission skincare products, whose co-founders a ...
- Fox Pulls Channels From Cablevision
MediaDailyNews, - Saturday, October 16, 2010
News Corp.'s Fox pulled its channels off Cablevision early Saturday after t ...
- Hill Holliday Named MLB's AOR
MediaDailyNews, - Thursday, October 14, 2010
Major League Baseball named Hill Holliday as its agency of record ...
- 'Freakonomics Radio' Launches With Baseball Story
MediaDailyNews, - Thursday, October 7, 2010
"Freakonomics Radio," the new multiplatform project featuring book co-author Stephen Dubner, launch ...
- Fox, Turner Near Sellout For Baseball Postseason
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
News Corp.'s Fox Broadcasting is wrapping up advertising sales for the network ...
- World Series Starts Earlier
MediaDailyNews, - Thursday, September 30, 2010
Major League Baseball and Fox plan to move up the start ...
- Xerox Takes Wall Street To The Ball Game
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
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- White Sox Mull Hairy Marketing Decision Re: Manny Dreads Wig
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- AutoTrader Extends 'Heart & Mind'
Marketing Daily, - Friday, August 27, 2010
The Atlanta-based division of Cox Communications will also increase its exposure ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- News Corps. Considers Bid For Texas Rangers
Around the Net In Media, Fern Siegel - Monday, August 2, 2010
News Corp. is weighing a bid for the bankrupt Texas Rangers. T ...
- Brody To Bat For Wasserman
MediaDailyNews, - Monday, August 2, 2010
Wasserman Media Group will hire 15-year sports-marketing industry veteran John Brody ...
- Steinbrenner Leaves Media Legacy
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
Following his death Tuesday at the age of 80, George Steinbrenner wi ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- Pujols, Pettitte Show Skin, Soft Side For Dove Care + Men
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
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- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Who Likes Major League Baseball?
Marketing Daily, - Friday, May 14, 2010
Top 10 DMAs in which reside adults who are very, somewhat ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...