• Business Insider, Wednesday, March 16, 2011 12:56 PM

Major League Baseball is broadcasting one spring training game per day live on its Facebook fan page. "Right now, it's only a promotion for MLB's subscription video service, but it points the way toward Facebook becoming a content distribution platform," Business Insider points out.

Just a couple of weeks back, Facebook entered into an agreement with Warner Brothers to rent "The Dark Knight" for 48-hour stints. But, according to Business Insider, "Live sports actually makes more sense than movie rentals -- users are more likely to share a live event with a real-time status update like 'check this amazing game out.'" At the moment, MLB swears it's only working with Facebook to figure out who's interested in watching and sharing games online in order to promote MLB.TV more effectively.

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