New Balance, which already has marketing agreements with several members of the Boston Red Sox, says it has signed a deal to become the Official Footwear and Apparel Sponsor of the Boston Red Sox. An
illuminated sign with its red logo is now in Fenway Park's right field, and the Boston-based company will provide footwear and apparel to all Fenway Park employees. The agreement also includes in-park
branding at the team's spring training ballpark in Florida, and its Class-A team in Virginia. Recently, New Balance signed a deal with player Kevin Youkilis, and it also has agreements with player
Dustin Pedroia and manager Terry Francona.
