- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Who Likes Major League Baseball?
Marketing Daily, - Friday, May 14, 2010
Top 10 DMAs in which reside adults who are very, somewhat ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- 2KSports Awards $1 Million To MLB Game Player
Marketing Daily, - Wednesday, May 5, 2010
Game maker 2KSports has awarded 24-year-old Wade McGilberry of Semmes, Ala. ...
- Yankee Games To Air In 3D
MediaDailyNews, David Goetzl - Wednesday, May 5, 2010
Two regional sports networks will stream the first Major League Baseball 3D-cas ...
- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- Yanks' Mariano Rivera Brings Understated Elegance To Canali
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Mariano Rivera is one of the most understated superstars in the histo ...
- Chevy Takes The Local Route For MLB
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses ...
- Cubs Bring Coals To Newcastle
Marketing Daily, Steve Lundin - Tuesday, April 13, 2010
Real Cubs fans don't need no stinkin' marketing campaign. ...
- MLB Network Cuts DirecTV 'Solid' Deal
MediaDailyNews, David Goetzl - Thursday, April 8, 2010
DirecTV, which owns a portion of the MLB Network, will be t ...
- Fox Sports Airs MLB In Spanish
MediaDailyNews, - Wednesday, April 7, 2010
Fox Sports is producing 177 Major League Baseball games in Spanish f ...
- MLB Promotes Courtney To Head Of PR
Marketing Daily, - Tuesday, April 6, 2010
Patrick Courtney has been promoted to SVP of PR at Major Leag ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- New Balance Signs Boston's Dustin Pedroia
Marketing Daily, - Friday, April 2, 2010
Besides wearing New Balance gear on and off the field, the A ...
- 'NYT' Sells Tiny Red Sox Portion
MediaDailyNews, - Friday, April 2, 2010
The NYTCO has finally sold a small slice of its stake ...
- Nestle Inks Promo Deal With MLB
Marketing Daily, - Thursday, April 1, 2010
Nestle's Hot Pockets brand has initiated a promotion with Major League Gamin ...
- TWC Offers Yankees Network For Online Viewing
MediaDailyNews, - Tuesday, March 30, 2010
Starting this baseball season, Time Warner Cable is offering subscribers who alrea ...
- Johnsonville Sausage Launches Baseball Contest
Marketing Daily, - Thursday, March 25, 2010
Johnsonville Sausage is running a "Triple Play Challenge" contest in which consume ...
- Twitter Trash Talk
The Social Graf, Erik Sass - Monday, March 22, 2010
The latest profession to be transformed by Twitter is... baseball? Yes, t ...
- Cubs Want Huge Toyota Sign At Wrigley
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
...
- Restaurant Selling 'Season Passes' To Boston Red Sox Broadcasts
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
The color commentator on Boston Red Sox broadcasts known as RemDawg ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- MLB Touches Base With Fox Biz's 'Imus'
MediaDailyNews, David Goetzl - Wednesday, March 3, 2010
MLB Network (MLBN) has a spring-training update airing during Fox Business Network ...
- MLB.com At Bat 2010 Hits It Out Of The App Store
Online Media Daily, Mark Walsh - Wednesday, March 3, 2010
Baseball's Opening Day may still be a month away, but fans a ...
- Panasonic, Angels Team For Stadium Display
Marketing Daily, - Thursday, February 18, 2010
Panasonic has partnered with the Anaheim Angels to equip Angel Stadium wi ...
- MLB Accuses Upper Deck Of Trademark Infringement
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
...
- Root For Home Team With MLB Stadium Grass Seed
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
Robert Siegel chats with John Price, a brand manager for Scotts Miracle-Gr ...
- Texas Rangers Play Ball With Spanish Beisbol Net
MediaDailyNews, - Monday, January 25, 2010
The Texas Rangers and the Spanish Beisbol Network have signed a four-ye ...